Korean Air and Malaysia Airlines enhance Code-share Co-operation

Korean Air and Malaysia Airlines are to expand their existing code-sharing operations into a free sale dynamic code share which will cover two additional routes, Seoul-Kota Kinabalu vv and Seoul-Penang vv.

The expanded code-sharing takes effect from 01 December 2004 to enable both airlines to access each other’s seat inventory and market each other’s designator code ‘KE’ and ‘MH’, on all flights between Korea and Malaysia.

Malaysia Airlines’ Senior General Manager Sales, Distribution & Marketing Dato’ Rashid Khan predicts positive market response. “The enhancement of the code share arrangement will allow Malaysia Airlines to widen its market share through exposure in the Korean market.”

“By expanding the code share relationship with Malaysia Airlines, we will be able to offer our customers even more flexible flights and travel choices,” said Mr. Jong Hee Lee, President & COO of Korean Air. “And this clearly shows our ongoing commitment to the Service Excellence strategy to greatly enhance our customers’ benefits in every phase of air travel,” Mr. Lee added.

Malaysia Airlines operates 5x weekly direct services between Seoul and Kuala Lumpur and 2x weekly services to Seoul via Kota Kinabalu utilizing the 294-seater Airbus A330-300.

Korean Air operates daily direct services between Seoul and Kuala Lumpur and 3 weekly flights between Seoul and Penang utilizing A330.

The two airlines began a block seat code sharing co-operation for the Seoul-Kuala Lumpur route in October 1999.

See other recent news from: Korean Air, Malaysia Airlines