about customer loyalty programmes because we believe Virgin has the
receiving numerous April Fools Day jokes we selected this innovative
creation from Virgin Atlantic as our 2004 favourite. Could this be the
next big thing in travel?!
Virgin Atlantic Airways
has announced that it plans to introduce Inflight Hypnotherapists to its flights. Inflight Hypnotherapists (IFHTs) will be
available onboard every flight and will be able to offer a range of different
hypnotic services from making passengers believe the flight lasts only a
few minutes to making passengers believe they are sitting next to their favourite celebrity.
Richard Branson, Chairman of Virgin Atlantic commented:
"Virgin Atlantic always aims to be ahead of the game when it comes to
creative thinking and innovation - from pioneering Inflight Beauty Therapists to the introduction of Inflight Meditation. We believe that
passengers will be entranced with this new service. Our IFHTs are fully
trained hypnotists able to offer a wide range of hypnotic therapies from
making them believe they have been upgraded to thinking the person sitting next to them is their favourite celebrity.
"We are delighted to say that we have the support of the world's best
known Hypnotist - Paul McKenna. Paul has been instrumental in the recruitment and selection of our IFHTs over the last few months and we are
confident that we have an exceptional team of mesmerists ready to start swinging their pendulums. We will also be offering this service on our new
flights between Sydney, Hong Kong and London, which we plan to introduce later this year, subject to regulatory approval."
Paul McKenna, the world's best-known Hypnotist, commented:
"I am delighted to have been involved in this project. Virgin Atlantic is
always at the cutting edge of air travel and with this new service it can offer
passengers the most exciting opportunities for personal enhancement. I am
sure that this will be a positive experience for every passenger that takes
Hypnosis to be offered by the Virgin Atlantic IFHTs include:
Time flies - The IFHTs will hypnotise passengers to make them feel as if
they are travelling at supersonic speed. Passengers can feel the thrill of
breaking through the sound barrier and sit back and enjoy the inflight entertainment as their journey passes in less than half the
Sit next to a star - This hypnotic treatment enables passengers to believe
that they are seated next to their favourite celebrity for the duration of their
flight. They can pass the time swapping recipes with Nigella Lawson, gazing adoringly at Brad Pitt or being serenaded by Tom Jones - the choice
is down to them.
Feel the Upgrade - This hypnosis takes part at the gate in the departure area
to make passengers believe that they are going to be travelling in Upper
Class. Passengers can spend the flight imagining that they are enjoying the
Freedom menu, sitting at the onboard bar, enjoying a massage from the Inflight Beauty Therapist (IFBT) or sleeping through the flight in the Snooze
Zone. For a supplement passengers can extend their hypnosis to believe they are picked up in a limo at the end of their
A little surprisingly no mention was made of a 'Do not fly BA'
hypnotic session, but simply the idea of hypnotised passengers repeating, 'I will
only fly Virgin, I will only fly Virgin' ensured that this years
favourite April Fools Day joke was from one of the world's most creative
airlines - Virgin. Now repeat after me..........