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Virgin Atlantic offers Upper Class and Premium Economy Net Fares to travel agents in Australia

Travel News Asia 12 March 2004

Virgin Atlantic Airways announced today a range net fares for its award winning Upper Class and Premium Economy Class cabins from a range of US destinations to London.

“This is the first time we have offered net fares for our Upper Class or Premium Economy Class to travel agents in Australia,” said Gia Acitelli, Virgin Atlantic’s Sales and Marketing Manager, Australia.

“With these fares, agents now have net levels for all Virgin Atlantic classes on flights from the US to London, which they can combine with fares to the US on any other carrier,” said Ms Acitelli.

“Travel agents also have the opportunity to sell our Upper Class and Premium Economy Class products to Australian travellers, ahead of our planned introduction this year of daily flights from Sydney to London, via Hong Kong.” 

Upper Class includes an in-flight bar and massage therapy, an extensive range of video and audio entertainment, electronic games and, increasingly, the new Upper Class Suite, which includes one of the longest flat beds in Business Class, incorporating a true mattress rather than just linked together seat cushions. There is also dedicated check-in and access in London to the Virgin Clubhouse, the carrier’s unique lounge for Upper Class travellers.

The new net levels for Upper Class are priced at AUD $4470 from New York, Boston and Washington to London, $4950 from Orlando and Miami to London, $5190 from Los Angeles and San Francisco and $5900 from Las Vegas. They are available for sale and departures until 31 July, 2004.

For Premium Economy Class there is also a separate check-in, extensive video, audio and electronic games options, wider seats and eight inches more legroom than in Economy Class. 

The new net fares for Premium Economy Class are priced from AUD $1570 return from New York, Boston and Washington to London, from AUD $1770 from Orlando and Miami to London, and from $1820 from Los Angeles, San Francisco and Las Vegas to London. They are available for sale and departures until 31 March, 2005.

“We are delighted to be able to offer for the first time in Australia our Upper Class and Premium Economy Class levels, and we look forward to providing these products daily once we start services from Sydney,” said Ms Acitelli. “We are now waiting for European Commission approval to launch Sydney – Hong Kong – London flights, and expect a decision will be made very soon.”

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