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Beaufort Hotels, the luxury hotel group owned by Hong Kong-based
developer HKR International
has relaunched and renamed its Singapore property, previously known as
the Beaufort Singapore as The Sentosa Resort & Spa.
The move, announced at a
ceremony at the resort
officiated by Singapore’s Minister for Trade and Industry, Brigadier General
George Yeo, follows a substantial S$15m upgrading of the luxurious lowrise
resort property.
The
upgrading includes the recent opening of the 6,000 sqm Spa Botanica, and The Cliff,
a chic new
oceanfront restaurant designed by Japanese design consultancy, Spin. It also
comes in the wake of a 10-year masterplan to rejuvenate Sentosa itself. Previously seen as a Singapore-style family theme park, Sentosa is
undergoing repositioning and reinvestment which Singapore believes will transform it into a
world-class luxury lifestyle destination.
Victor Cha, Managing director of HKR
International said, “We are proud to support Singapore’s efforts to transform
Sentosa into an internationally acclaimed lifestyle destination - and we
believe that the resort’s new identity will better enable us to do so.”
“Together, Spa Botanica and The Cliff add significantly to the allure of The
Beaufort,” said B G George Yeo, Singapore’s Minister for Trade and Industry.
“The Beaufort’s strategic re-launch as Singapore’s first luxury resort is most
timely and its new name as “The Sentosa Resort and Spa – A Beaufort
Hotel” is most apt.”
“The renaming also supports our branding strategy for our hotels - which is
to align each closely to the destination in which it is located, and to give
each an independent identity. Thus we have The Sukhothai Bangkok, whose serenity and ambience draws on the ancient culture of Thailand, and
The Sentosa Resort & Spa in Singapore, which celebrates the natural environment and vibrant, outdoor lifestyle of Sentosa,” said Mr Cha. |
