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KLM Royal Dutch Airlines, the national
carrier of the Netherlands, has implemented Abacus SalesManager Marketing
Messages for Abacus-connected travel agents in the Philippines.
Designed specially for airlines, Abacus SalesManager marketing
messages will provide KLM Royal Dutch Airlines and its affiliate hotel companies, car rental companies and other travel suppliers with the ability
to communicate directly with travel agencies during the booking process.
This will be done through personalised messages that are attached to a specific airline segment. Agents can then access them through Abacus Whiz
or any other Abacus system platform.
This direct and timely communication channel enables travel agents
to help customers make cost-effective and intelligent travel purchase decisions and
boost the airlines' bookings at the same time.
"We expect that Abacus SalesManager will improve on our advertising
efforts and help agents save time and effort searching for good deals with
KLM since we are able to provide them this information directly through this
new service" said Mr. Jose S. Laurente Jr, Sales Manager, KLM Philippines.
"Since implementing this service in 2002, Abacus SalesManager
Marketing Messages have helped numerous airlines and travel agents work together to
efficiently fulfil their client's needs. By no longer having to rely on email, fax
or print media, airlines are able to get their promotional messages to agents
exactly when they are needed, giving the airlines a competitive edge over the
other players in the market, " said Mr. Rogelio Sarreal, Vice President and
Head of Associate Sales at Abacus International Pte Ltd. |
