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BBDO Worldwide has been named the "Most Awarded Agency Network in
the World" by The Gunn Report 2003. This marks the second consecutive year that BBDO Worldwide has been named the "Most Awarded Agency
Network in the World" and the third time in the five-year history of this
report.
The Gunn Report combines the winners' lists from the most important
creative award shows in the world. In 2003, this included the top 32 shows
for TV and Cinema, and the top 20 shows for Print.
Commenting on the reasons for BBDO's success in 2003, The Gunn
Report noted the "depth" of the network. Specifically, agencies from 24 markets contributed award-winning work, by far and away more than any
other agency network.
Noted Donald Gunn, "In five years of The Gunn Report, BBDO Worldwide
has come in 2nd, 1st, 2nd, 1st and 1st in the Agency Networks league table, thus demonstrating, in the most convincing way of all, that 'The
Work, The Work, The Work' is not just a slogan, but more a way of life."
"Our goal is to continue to be the best creative agency network in the
world," said Allen Rosenshine, Chairman and CEO, BBDO Worldwide. "That means winning The Gunn Report every year. We realize that to
achieve this objective, we must continue to grow our number of centers of
creative excellence beyond just a few agencies in the more visible markets. We are delighted that our network agencies from so many
markets are reaching world-class creative levels."
Winning The Gunn Report is the latest creative achievement to be realized
by BBDO in 2003. In June, BBDO Worldwide dominated the Cannes International Advertising Festival, taking home 42
Lions including the most Lions in print, direct and online media.
More recently, BBDO Europe won the first ever "Network of the Year"
award at the Euro Effies; and Proximity Worldwide, BBDO's global customer relationship and direct marketing network, was the most
awarded agency network at the Direct Marketing Association Echo Awards. |
