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Virgin Blue has announced it will
maintain its weekly Adelaide-Broome service all year round, after steady support for the existing flight and solid forward bookings.
The airline launched the route 11 weeks ago
with the original schedule offering seats for sale until 27 September 2003.
From today, Virgin Blue will offer its direct Adelaide-Broome flights for sale
into the New Year.
The
airline said that the extension is the result of the large number of Virgin Blue Guests
requesting the ability to forward plan a visit to Broome for their Christmas
and New Year holidays.
Head of Commercial and Strategy, David Huttner said, "The support from
travellers so far has given us the confidence to commit to continuing the
flights past September.
He continued, "What we've found is that when you offer the right price,
people will come all year round. In tropical north Queensland, we have seen
a shift to consistently strong year round domestic business due to Virgin
Blue's affordable pricing in what was, until now, the off-season. We see no
reason why we can't do the same to Broome."
David Huttner added, "If the large number of connecting flights booked are
anything to go by, both visitors and Broome residents have valued the convenient connections from Adelaide to the East Coast, especially after
being isolated by high fares until now." |
