Planner’s Guides Launched for Melbourne and Victoria, Australia

8,500 meeting planners are set to receive a comprehensive guide to regional Victorian and Melbourne venues, accommodation, incentive and leisure product, thanks to a joint venture project by the Regional Victoria Conference Group (RVCG) and Melbourne Convention + Visitors Bureau (MCVB).

Launched at AIME 2003, the two volume Planner’s Guide is an essential resource for anyone organising an event in Victoria.

“After producing the Melbourne Planner’s Guide annually for more than 25 years, MCVB is pleased to have been appointed to handle sales and  production for the second Regional Victoria Planner’s Guide,” said Effie Dimitropoulos, Director of Marketing Communications, MCVB.

The Regional Victoria PG 2003 includes 69 meeting venues covering all 12 Victorian regions.

“We are delighted to collaborate with MCVB to produce these guides for meeting planners, which together will offer the best of Melbourne and  Victoria in one package,” said Kevin Bourke, co-chairman, RVCG.

“Regional Victoria is a ‘hot spot’ for conferencing and business is growing every year, as more planners discover the wealth of infrastructure, the  variety of attractions and the unique character of each regional centre. Whether it’s a helicopter flight over the Great Ocean Road and the Twelve  Apostles, a trip back in time at Sovereign Hill, a tour of the Yarra Valley or Mornington Peninsula wineries or a river cruise down the mighty Murray, Victoria has some of the most beautiful and diverse locations and venues.

“The Regional Victoria PG 2003 will now be produced more often – biennially instead of every three years – and we are excited to be printing an extra 2,000 copies to meet demand,” said Mr Bourke.

The Melbourne PG 2003 has also been enhanced. This year it contains 142 Melbourne venues, accommodation, incentive, tourism and leisure products,  plus a products and services listing, previously published separately.

Regional Victoria PG 2003/04 and Melbourne PG 2003 will be distributed together for the first time as a two-volume set, in newly designed,  user-friendly packaging.

Copies will be available online, and internationally through ATC, Tourism Victoria, MCVB international offices and at tradeshows in Europe, North America and Asia.