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The Tourism Authority of Thailand
has planned a budget of 300 million Baht to use in promoting the new "Unseen Thailand" campaign worldwide after
its success in the domestic market. The project will be presented to TAT's office directors
during TAT's annual meeting later this month.
TAT governor Juthamas Siriwan said "Unseen in Thailand"
first launched domestically has gained good response from the market and travel agencies
who suggested the campaign should be raised from a purely local to a
full international campaign.
"Under the new concept, "Unseen
Thailand" will not mention only Thailands' vast choice of beautiful and
exotic tourism sites, but include Thailand's other strong points - culture, food and world heritage,
and these will be grouped clearly for marketing promotion," said TAT governor.
The campaign will be promoted both in general and specific markets based
on products. In general, it is divided into four groups of unseen products -
world heritage, nature, culture and food plus "Unseen Palace" such as Marukhathaiyawan Palace etc, and "Unseen World Top Ranking" presenting
world-class tourist spots such as Similan, the Top Ten Diving Sites, etc.
The
campaign will also include promotions based on six niche markets - Unseen Spa, Unseen Golf, Unseen Wedding, Unseen Diving, Unseen
Boutique Hotel and Unseen Adventure. |
