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Starwood Preferred Guest
is making it even easier for members to redeem their Starpoints for dream hotel stays with "Cash & Points Award Nights."
From 1 August to 30 November 2003, Starwood Preferred Guest members can
combine Cash and Starpoints to book stays at participating Starwood hotels
and resorts around the globe.
Starwood Preferred Guest
is one of the first hotel loyalty programs to offer an award
option of this kind, which provides members with smaller Starpoint balances a
valuable way to redeem their points for hotel stays. For instance, a member
would normally need 3,000 Starpoints to redeem one free night at Royal Orchid Sheraton Hotel & Towers in Bangkok, but with "Cash & Points Award
Nights" members can now book a hotel night with a combination of only 1,200
Starpoints and US$25.
A one night award stay at the "new look" Sheraton on the Park in Sydney
usually requires 7,000 Starpoints but now members can stay in the heart of
Sydney's shopping district using a combination of only 2,800 Starpoints and
US$45. And The Westin Shanghai can now be enjoyed with a combination of
only 4,000 Starpoints and US$60, instead of the usual 10,000
Starpoints.
"Starwood Preferred Guest, with its No Blackout Dates and Instant Awards,
has been highly recognized as having the most flexible award redemption in
the industry," said John Mims, Vice President Sales & Marketing, Asia Pacific,
Starwood Hotels & Resorts.
"As leisure travel picks up, Cash & Points Award
Nights will provide even greater value and reason for members to travel and
book award nights at participating Starwood hotels around the world,"
added
Mims.
In Asia-Pacific, members can redeem Cash & Points Award Nights at
hotels in Australia, Bangladesh, Brunei, China, Fiji, Guam, India, Indonesia,
Japan, Korea, Macau, Malaysia, New Zealand, Philippines, Singapore, Taiwan,
Thailand and Vietnam. |
