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This year’s Thailand Tourism Festival (TTF) held at Lumphini Park in Bangkok from 17 to 21 January attracted 687,783 Thai and foreign visitors, up 8.64% on the 2017 event.
Of the total, 651,188 Thai people visited the event as well as 36,595 foreigners. They spent an estimated 390.5 million Baht, the vast majority of which (181 million Baht) was spent on food and beverage followed by crafts and products (154.71 million Baht).
The visitor survey conducted by TAT showed a satisfaction rate of 91.7% by Thai visitors and 98.2% by foreign visitors.
TTF is designed to highlight key outstanding landmarks, cultural heritage, and the best products from around the Kingdom.
Amongst the 860 booths, the top ten favourite destinations were: Chiang Mai, Chiang Rai, Phuket, Surat Thani, Nan, Krabi, Kanchanaburi, Mae Hong Son, Trang and Satun.
Mr. Yuthasak Supasorn, Governor of the TAT, said, “Because this festival was also widely covered by the Thai media, we are optimistic that the publicity generated will boost travel to provincial Thailand, in line with our strategy to promote the rural areas, better balance visitor flows and distribute tourism income nationwide. I would like to thank all the visitors for coming, and the many people at all levels who worked so hard to make this festival a success.”
This year the TTF also included a concert performance by the well-known Thai saxophonist, Koh Mr. SaxMan and the Sound of Siam, and 20 musicians worldwide. Their repertoire featured a special ‘Open to the New Shades’ album of 13 songs that reflect the artists’ impressions of the kingdom as a melting pot of history, culture and unique ways of life.