Travel News Asia / ASIA Travel Tips.com
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The Tourism Authority of Thailand is in Tokyo this week to promote the Kingdom at Tourism Expo Japan 2017 (TEJ), the country’s largest trade event being held 21-24 September 2017.
Formerly known as the JATA Tourism Expo, the trade show will this year have 2,130 booths from over 130 countries and regions. Some 678 sellers and 313 buyers are scheduled to attend. The show is also expected to attract 50,000 trade visitors and 136,000 consumers.
Thailand welcomed 1.4 million visitors from Japan in 2016, a 5% increase over 2016.
In January-August 2017, Japanese arrivals to Thailand totalled 890,317, up 6.07% over the same period of 2016.
TAT expects the total number of Japanese arrivals to hit 1.5 million this year, generating tourism income of around 214 billion Yen (65 billion Baht).
At TEJ 2017, the 108 sqm Thai pavilion will bear the theme of ‘Local Experience’ and ‘Women Travelling to Thailand’.
The ten Thai exhibitors in the Thai pavilion include Asiatique the Riverfront, Blue Elephant Cooking School and Restaurant, Urbana Hospitality, Ramada Plaza Menam Riverside Bangkok, King Power International, The ASHLEE hotels – Patong Phuket, Thai Airways International, Olonade Travel Thailand, Mae Jo Golf Club and Resort, and the Duangtawan Hotel. Other Thai private sector companies are represented independently.
Trade and public visitors to the pavilion will be treated to cultural performances including massage of anchorite, Thai classical dance, a demonstration of Thai boxing, Thai food, quiz games, and photo shooting with Happy Chan.
TAT will launch “Meet the NEW Thailand” campaign by changing the image of Thailand in the Japanese market as a destination for females, youth, working groups, and first visitors through Japanese idol group “Nogizaka 46”. A workshop on targeting the female market will also be organised.
TAT Governor Yuthasak Supasorn said, “TAT is seeking to attract more middle to high-end visitors by targeting first-time visitors, as well as university students and newly working women. Also we are expanding the activities and range of Thai destinations of interest to repeat visitors.”
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