Travel News Asia / ASIA Travel Tips.com
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InterContinental Hotels Group has launched Bahasa Indonesia and Thai language booking websites, bolstering its rapid expansion efforts across South East Asia.
This latest development follows the successful launch of both language versions of the IHG mobile app earlier this year.
With the addition of the two new language sites, IHG now supports online booking websites in 17 different languages.
The launch also includes IHG’s portfolio of brand websites in both languages, including: the Holiday Inn brand family, InterContinental Hotels & Resorts, Crowne Plaza and Hotel Indigo.
Shailesh Pallipuram, IHG, Vice President Sales & Marketing, South East Asia & Korea, said, “With unprecedented economic and technological advancements across South East Asia, we’re seeing a rise in tech and mobile-savvy consumers in the region who rely on internet and mobile app bookings for their travel needs. In particular, Indonesia and Thailand have both experienced significant growth in ecommerce on a national level – a testament to the evolving consumer habits and platform preferences in these markets. The addition of Bahasa Indonesia and Thai to our online customer touchpoints complements IHG’s strategy to strengthen our digital presence in this region.”
IHG currently operates 20 hotels in Indonesia and 22 hotels in Thailand across five brands, including: InterContinental, Crowne Plaza, Holiday Inn Express, and Hotel Indigo. Over the next three to five years, the group is planning to open another 18 and 13 hotels in Indonesia and Thailand respectively.
Across South East Asia, there are 68 IHG hotels
open across eight countries, with a further 56 hotels in the
development pipeline opening in the next three to five years.
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