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Birth of a Luxury Thai Hotel Brand - HD Video Interview with COO

[HD video and podcast below] A few years ago, a luxury hotel opened in the heart of Chiang Mai, Thailand. A hotel which has won many awards, and is unique in its ability to exude a homely luxury that other hotels find hard to replicate. It has a sense of place, a history and a class that worldly travellers find appealing because of its understated elegance. That hotel is the 137 Pillars House Chiang Mai, a member of Small Luxury Hotels of the World.

Now the owners of that hotel are taking their vision, their desire for perfection, and creating a new luxury hotel brand that could, within just a few short years, have a portfolio of six of the most sought after hotels, residences and retreats in the region.

Heading a talented team of top professionals on this journey, is Christopher E. Stafford, Chief Operating Officer of the newly formed 137 Pillars Hotels & Resorts.

 On Wednesday, 3 August, Steven Howard of Travel News Asia sat down with Chris to ask him about the new company, its plans and targets.

 We ask about the soon to open 137 Pillars Suites & Residences in Bangkok, where the property is positioned, which markets they expect it to attract and how it differentiates itself from the competition while maintaining a connection to the hotel in Chiang Mai.

You will learn about the group's expansion plans, where the company may sign a very special property in the next few weeks, what its targets are and whether the brand will remain loyal to the luxury segment or whether it will become like so many others, and dilute itself into numerous sub brands. All this and much, much more in the HD video below.

HD Video Interview with CEO of 137 Pillars Hotels & Resorts, Mr. Christopher E. Stafford

Podcast (audio only)

See also: CEO of Travelodge Thailand Outlines Expansion Plans in HD Video Interview, Birth of a Luxury Thai Hotel Brand - HD Video Interview with COO, Movenpick Hotel Sukhumvit 15 Bangkok - HD Video Interview with GM and other: HD Videos.

See other recent news regarding: 137 Pillars, 137 Pillars House, Chris Stafford, Interviews, COO