Travel News Asia / ASIA Travel Tips.com
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[HD video and podcast below] Exclusive HD video interview with Mr. Daniele Beccari, Global Head of Travel at Criteo.
In this interview, filmed at Criteo's trendy office in the new and eco-friendly CapitaGreen building in Singapore on 19 October, we discuss the findings of Criteo's latest Travel Flash Report and how the 'Search, Shop, Book' process differs today from a year ago.
The report outlines how smartphones are changing travel-booking habits and what it takes to convert shoppers to bookers.
In the interview, Mr. Beccari tells us how markets in Asia Pacific are evolving when it comes to online hotel and airline bookings, what devices are being used to make those bookings, which devices are becoming more dominant, and how such the process differs between age groups.
We talk about China, emerging markets and whether the company has any plans to open more offices in the region and if so where.
Mr. Beccari gives his thoughts on the battle between hotels and OTAs for bookings, and how different categories of hotels use technology in differently.
We discuss new technology such as beacons, VR, AR and AI and whether it is better to be a pioneer in using new technology or wait until they become more mainstream.
You will also learn about apps and Mr. Beccari tells us which apps are proving to be the most successful in the 'Search, Shop, Book' arena and what you should consider if you are building an app.
You will also learn why the Criteo office in Singapore has got a Zen Room - which is where we shot the interview, a pantry full of complimentary high quality snacks and drinks, as well as table tennis table, a futsol table and a pool table. All this and much more in the video below.
You can download the full report, for free and in .pdf format, from the criteo website. You do not even need to register!
Criteo - Travel Flash Report 2016
Podcast (audio only)