Travel News Asia / ASIA Travel Tips.com
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[HD video and podcast below] Philippine Airlines (PAL) will be the first airline in Asia Pacific to use Sabre's AirVision Commercial Analytics.
“We are proud to partner with Sabre to help us identify new revenue streams and improve efficiencies,” said Dina May F. Flores, vice president - Revenue Management, Philippine Airlines. “This will provide us relevant insights to help us better understand our customers’ buying behavior. This will help us attain our goal of becoming a five-star airline and a source of pride for Filipinos everywhere.”
Commercial Analytics will help PAL optimize revenue per passenger instead of the historically used revenue per seat model – a key component of achieving total revenue optimization.
The real-time solution analyzes historical and future revenue trends through integrated air fare, ancillary product, and partner revenue metrics with predictive intelligence.
“Sabre’s Commercial Analytics will allow Philippine Airlines to make more actionable decisions,” said Dasha Kuksenko, vice president and regional general manager – Sabre Airline Solutions, Asia Pacific. “This solution also enables the airline to maximize revenue, improve efficiency and productivity, while driving a competitive advantage. By using Commercial Analytics, the Philippines flag carrier will have the ability to look at customer segments instead of simply fare purchases. This gives the airline more insights into their customers’ purchase propensities and the ability to recommend actions to best suit the business needs of the airline.”
HD Video Interview with Dasha Kuksenko