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AirAsia has launched a promotion called ZOOM which features special fares on domestic destinations in Malaysia. The RM9 fares are available one way from the Kuala Lumpur hub to exciting domestic destinations such as Alor Star, Johor Bahru, Kota Bahru, Langkawi, Penang, Terengganu and Kuantan. East Malaysian route, Labuan is also offered at RM9.

Other domestic routes offered under the ZOOM promotion, priced at RM29 one way, include Bintulu, Kuching, Miri and Sibu in Sarawak plus Kota Kinabalu, Sandakan and Tawau in Sabah.

AirAsia’s Regional Head of Commercial, Kathleen Tan said, “The launch of our ZOOM promotion is a mark of support to the Tourism Ministry’s effort to promote domestic tourism, enabling travelers to explore the diverse attractions of Malaysia. The country has a lot of unexplored places which are as beautiful and exciting as foreign offerings, thus the ZOOM! promotion period is the best time for all to fly and explore the exciting places we have to offer”

The ZOOM Malaysia campaign was initiated by Tourism Malaysia to encourage more growth in domestic tourism and to motivate Malaysians to plan their holidays within Malaysia and discover the many exciting places in the country and appreciate its beauty and uniqueness. The campaign is also aimed to bolster the relationship between private and public sectors, to jointly promote domestic tourism products, attractions and events.

Minister of Tourism YB Dato’ Sri Azalina Othman Said explained, “ZOOM Malaysia is a continuous tourism campaign initiated by Tourism Malaysia, to make local holiday destinations the preferred choice among Malaysians. It is an effort to encourage local and also foreign travelers to explore, experience and enjoy the true beauty of Malaysia which boasts endless natural splendor, heritage and traditions”

“We are pleased with AirAsia’s support in promoting local destinations in its ZOOM promotion, as it helps the Ministry to realize its aspirations in promoting our domestic destinations and encourage domestic travel. With its affordable fares, more travelers may achieve their dreams to travel more frequently and experience the wonders of Malaysia,” added Dato’ Sri Azalina. 

The promotional fares are available until 5 August 2008 for travel between 1 September and 13 November 2008.

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