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The Sohar Beach by Swiss-Belhotel which commenced operations under the Swiss-Belhotel International brand in January earlier this year, is currently undergoing extensions. The additional facilities comprise a further 48 guest rooms (including 8 suites), a 70-seat Mediterranean restaurant with  spectacular views of the Gulf of Oman, a new lounge/bar, and extensive meeting and business facilities able to cater for groups of up to 240 people. A new health club, fitted out with the latest in cardio-vascular and resistance training equipment, completes the beach resort’s leisure facilities.

The Sohar Beach by Swiss-Belhotel resort currently attracts a combination of leisure and corporate business, originating from neighbouring countries. However, the hotel General Manager, Mr Muzzaffer Bulgurcuoglu, said “Europe is growing source market for ‘inquisitive’ travelers who relish exploring the secrets of the destination and learning about Middle Eastern history. Discovering the natural beauty the Sultanate of Oman enjoys is an attraction in itself.”

Located on the lush Batinah coast, Sohar was the Sultanate’s ancient capital. Today Sohar is the second largest city, after Muscat in Oman. The destination is known for its beaches lapped by the calm waters of the Gulf of Oman and its proximity to historical attractions and archaelogical sites (including more than 500 forts, castles and towers), as well as nature reserves (including Ra’s Hadd Turtle Reserve and The Arabian Oryx Sanctuary).

Swiss-Belhotel International manages 40 hotels and projects, with more than 6,000 rooms globally. Hotels are located in China, Vietnam, Philippines, Malaysia, Indonesia, Australia, Oman and Kuwait. The group also has a Middle East development office located in Dubai, United Arab Emirates and hotels under construction in the Middle East region including Doha, Kingdom of Saudi Arabia, Sharjah, Dubai and Jordan. 

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