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Royal Air Maroc, Morocco’s national carrier, has signed a 10-year distribution agreement with Amadeus. RAM joins 12 other carriers from the Arab Air Carriers Organisation (AACO) that have selected Amadeus as an exclusive distribution partner in their home markets, for ten years, effective 1 January 2009.

These 13 airlines (Air Algérie, Afriqiyah Airways, EgyptAir, Etihad Airways, Kuwait Airways, Libyan Airlines, Qatar Airways, Royal Air Maroc, Saudi Arabian Airlines, Sudan Airways, Syrian Arab Airlines, Tunisair and Yemen Airways) account for 68% of reservations made by travel agents in the region.

M. A. Zoutien, Royal Air Maroc’s Assistant Managing Director, Commercial, said, “Over the past seven years of collaboration with Amadeus, the partnership gave a complete satisfaction by giving necessary tools to the development of opportunities in our strategy of distribution. This positive cooperation with Amadeus played a primordial role in the choice of our long-term partnership, as well as providing us with the appropriate tools for the improvement of services given to our customers. We are confident Amadeus can provide us with the best-in-class tools to help us make the right choice in our distribution strategy as well as enhance significantly service to our customers.”

Amadeus is a leading technology provider to the travel industry with 94,100 travel agency locations and more than 32,500 airline sales offices using Amadeus to run their reservations and sales functions. In addition, Amadeus Altéa CMS, the next generation customer management solution, is currently being used by five airlines in the Middle East region - EgyptAir, Etihad Airways, Libyan Airlines, Middle East Airlines and Qatar Airways - to manage sales, reservations, inventory and departure control functions.

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