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Intelligent Spas has released its latest series of benchmark reports which highlight significant differences in spa markets across the greater Asia Pacific region.

The information included in the benchmark reports can be crucial for those operating in the spa market, as it helps them to conduct reliable business analysis and planning. A comparison of performance benchmarks identified the following key differences across the region:

- Thailand is the largest spa market in the Asia Pacific region.
- New Zealand hosts the highest proportion of day spas.
- Hotel, resort and destination retreat spas are in highest proportions in Cambodia and the United Arab Emirates.
- The Australian spa industry generated the most revenue during 2007.
- Total spa industry visits and employment were highest in Thailand.

“Spa benchmarking is the process spas use to maximise their business potential by measuring aspects of their spa and comparing these against the industry average” said Julie Garrow, Managing Director of Intelligent Spas. “Spa benchmarks are also used by other businesses operating in the spa industry to monitor trends and address the product and service needs of spas.”

Intelligent Spas first industry survey on Vietnam identified that this emerging market generated over US$9 million in revenue and delivered services to over 428,000 spa visitors during 2007. The research also found:

- Of the 95 authentic spa facilities operating in Vietnam, 38% of spas were stand-alone day spas and 62% were destination spas co-located with accommodation.

- During 2007, the spa industry employed over 1,000 people.
- The spa industry is forecast to grow by 11% between 2008 and 2010.

The new Vietnam Spa Benchmark Report 2007-2010 provides financial and performance benchmarks such as revenue, visitor numbers and employment, as well as key benchmark ratios including daily revenue per spa, revenue per square metre and average revenue per visit, which are critical for reliable business planning.

Intelligent Spas’ new research on the spa industry in Mainland China and Hong Kong identified total revenue and employment have grown by over 1,000% since 2002; Revenue generated in 2007 was over US$185 million and spas employed more than 6,000 people. The research also found:

- The number of spas in Mainland China and Hong Kong has grown by over 500% since 2002, with 190 spas now open and operating and the industry forecast to grow by over 20% between 2008 and 2010.

- 65% of all spas operating in Mainland China we located in hotels or resorts. In comparison, just 16% of Hong Kong spas were operating in hotels or resorts.

- Over 2,041,000 people visited spas in Mainland China and Hong Kong during 2007.
- Spas in China are designed with the largest indoor space compared to other spa markets across the greater Asia Pacific region.

The new China & Hong Kong Spa Benchmark Report 2002-2010 also includes benchmark ratios such as daily revenue per spa, revenue per square metre and employees per treatment room, capture rate from hotel and resorts co-located with spas, plus profile benchmarks detailing infrastructure, business models and treatments and current industry trends.

Intelligent Spas is an independent research company specialising in the spa industry. Founded in Singapore in 2001, it has pioneered spa industry research in the Asia Pacific region and continues to publish a range of Spa Business & Operations Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist the performance and growth of this important industry.

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