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From mid-2009, Woolworths customers who participate in the Everyday Rewards program will be able to earn Qantas Frequent Flyer points when they shop for groceries, fuel, packaged liquor, general merchandise or consumer electronics at a participating Woolworths group business. A formal agreement between the two companies is expected to be finalised over the coming months.

 and the Chief Executive Officer of Qantas, Alan Joyce, said together both companies had helped meet the everyday and travel needs of Australian families for more than 85 years.

The Chief Executive Officer of Woolworths, Michael Luscombe, said 2.7 million registered customers currently benefit from the Everyday Rewards program.

"The alliance with Qantas Frequent Flyer will take Everyday Rewards to the next level," he said. "It will extend the program beyond our existing fuel savings offer and will significantly enhance the value of being a member. No other loyalty alliance could offer our customers such rich rewards, simply for buying their everyday household needs."

Alan Joyce, Chief Executive Officer of Qantas, said the alliance would offer Qantas Frequent Flyer's 5.4 million members yet another way to accelerate their points earning.

"Through their everyday spending, members will have more opportunities to earn points, and the opportunity to double-up on their points every time they use their eligible direct-earn credit card, when making purchases at Australian stores within the participating Woolworths group businesses," he said.

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