Amari Hotels and Resorts has appointed Mr. Chetankumar Patel in a brand new role for the company, as ‘Director of E-Commerce’ for the group at Amari Hotels and Resorts, Thailand.

Mr. Patel, of Indian origin, with close to 5 years experience in diverse aspects of E-Commerce, will head up Amari's E-Commerce department with the objective of maximising the potential of this critical market segment. Prior to joining the Amari Group, he held the position of Vice President – Operations, as well as other positions at Mono Travel Co. Ltd, which operates PassionAsia and HotelThailand.

Based at Amari’s Corporate Office, Mr. Patel will handle all aspects of E-Commerce from search engine optimisation to online rates and inventory management, site analysis and effective online marketing.

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Amari appoints Chetankumar Patel as Director of E-Commerce

*Search ASIA Travel Tips .com*	*Monday, 12 February 2007*

Amari appoints Chetankumar Patel as Director of E-Commerce