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The
announcement today that Qantas would reduce services to a range of
international destinations is a sign of the tough times facing inbound
tourism to Australia, and global tourism in general, Australian Tourist
Commission (ATC) Managing Director Ken Boundy said.
"While the decision by Qantas to reduce international services is
symptomatic of the difficult market conditions, it is disappointing for
our industry," he said.
"Airlines across the globe are faced with the same challenges as Qantas
with the reduction of people choosing to travel for business and
leisure.
"The decision clearly indicates that the impact of the September 11
terrorist attacks extends beyond the US and is impacting on outbound
travel across the globe including some of Australia's key tourism
markets.
"The aviation sector is not alone, with all areas of tourism from hotels
to tour operators severely affected by people's reluctance to travel due
to the ongoing war in Afghanistan and tightening world economic
conditions.
"During these difficult times it is critical for the industry to
continue to actively promote Australia as a tourist destination to
minimise the downturn in inbound tourism. The ATC has a number of
advertising campaigns underway in Asia and Japan, some in conjunction
with Qantas to ensure our market share is not eroded.
"However, we are confident that in the long term conditions will improve
and people will begin travelling again and it is hoped that Qantas will
reinstate these services to Australia when demand increases." |