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Thai consumers are the most generous when it
comes to tipping, according to research conducted across 14 Asia
Pacific markets by MasterCard Worldwide.
The research is based on a survey conducted
between 24 April 2012 and 10 June 2012 with 6904 respondents aged
18 64 in 14 Asia Pacific countries.
Interviews were conducted via internet
surveys, personal, telephone and Computer Aided Telephone
interviews, with the questionnaire translated to the local
language wherever appropriate and necessary.
The main findings of the survey are:
Thailand topped the region overall with 89% of
respondents claiming they would tip in a restaurant or bar, with
more women (89%) and men (90%) than its regional counterparts.
Philippines was a distant second with 75%
overall (W: 78%, M: 71%) ahead of Hong Kong with 71% (W: 69%, M:
73%).
Japan, South Korea and Taiwan propped up the
table with only 3% of Japanese respondents happy to tip in
restaurants, 13% of South Koreans and 17% of Taiwanese
respondents.
The research indicates what a diverse set of
markets make up the Asia Pacific region; it is a truly remarkable
mix of cultures and understanding them is a big challenge for
global businesses. As a company were always looking to better
understand our customers and their habits: this does give a useful
look at how different these markets are, said Georgette Tan,
group head, Communications, Asia Pacific, Middle East and Africa,
MasterCard Worldwide.
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