Hawaiian Appoints Avi Mannis to Vice President – Marketing

As part of its recent corporate realignment, Hawaiian Airlines has appointed Avi Mannis to an expanded role as vice president of marketing.

Mannis now oversees the airline’s brand, loyalty, and product development activities led by VP-Product Development Blaine Miyasato, as well as the advertising, promotions, direct marketing, and online experience. He reports to Senior Vice President of Marketing and Sales Glenn Taniguchi.

For the previous three years, Mannis served as vice president of revenue management and schedule planning and carried the responsibility of managing seat inventory, planning flight schedules, and establishing passenger fares for all of Hawaiian’s flights. Prior to that, he held the position of senior director of transformation and led initiatives related to process improvement, revenue generation, and corporate strategy.

Before joining Hawaiian in 2007, Mannis was a principal at The Boston Consulting Group in New York City and Paris, where he consulted on new market opportunities, revenue growth, and cost reduction for global financial services and technology companies.

Mannis graduated from Brown University, earning a Bachelor of Arts degree with honors in old world archaeology and art. He also holds a Masters in Business Administration degree from the University of Pennsylvania’s Wharton School of Business.

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