ITB Asia 2011 Opens Hosted and Partial Hosted Buyer Applications

Registration for this year’s ITB Asia hosted buyer programme is now open.

Buyers interested in attending ITB Asia this year can now submit their hosted buyer applications online.

In an attempt to ensure that only the highest quality buyers will enter the pre-scheduled appointment system, each applicant will be subject to a rigorous validation process led by Ms Siti Banding, Assistant Director Buyers Programme for organiser, Messe Berlin (Singapore).

This year’s programme will see the introduction of a new category of partial hosted buyers. With the addition of this new category, buyers with tight travelling schedules can enjoy more flexibility to participate in the programme and manage their appointment schedules.

Partial hosted buyers can choose to attend ITB Asia 2011 on any two days of the three day show. They are also required to attend a total of 15 appointments for the two days at the show, as compared to the 30 appointments fully hosted buyers have to fulfil.

Partial hosted buyers will enjoy similar benefits as fully hosted buyers, excluding airfares. These include premium hotel accommodation, invites to key industry networking events, complimentary access to the Web-In-Travel (WIT) conference and admission to ITB Berlin 2012.

“The partial hosted buyer category is conceptualised based on feedback from buyers who are unable to commit to the full programme but yet do not want to miss out on this excellent platform for doing business at ITB Asia 2011. They also requested for more flexibility to participate in panel discussions and conferences such as Associations Day. With the new partial buyer category, over 600 top quality buyers representing the MICE, leisure and corporate travel markets will be invited to attend ITB Asia this year,” said Nino Gruettke, Executive Director of ITB Asia.

In 2010 580 hosted buyers attended the four-day show from over 40 countries. The show also attracted 6,605 attendees and 720 exhibitors from over 60 countries.

ITB Asia 2011 will be held from 19 – 21 October 2011 at Suntec Singapore

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