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Korean Air Selects Amadeus’ Altéa Customer Management Solution

Search ASIA Travel Tips .com Send to Friend ASIA Travel Latest Travel News Tuesday, 24 May 2011

Korean Air has signed an agreement with Amadeus to migrate its passenger service systems to the full suite of Amadeus’ Altéa Customer Management Solution.

Furthermore, Korean Air’s subsidiary Topas, one of Korea’s leading travel information system providers, has selected Amadeus as the platform for its next generation travel agency reservation system.

Korean Air and Amadeus are joint shareholders of Topas but this is the first time that Amadeus technology will be widely introduced to the Korean travel industry.

 Once migration is complete, Altéa will be in place at all Korean Air offices and airports globally, and will manage all passenger processes for the airline, including reservations, inventory and departure control.

Mr Park MooHwa, CEO of Topas said, “At Topas we look forward to launching our next generation reservation system based on the Amadeus Selling Platform and GDS customised for the Korean market, which will increase efficiency for travel agents as well as providing new content options and therefore more sales opportunities.”

Amadeus Selling Platform is one of the world's most utilised retailing application for travel professionals, with almost 90,000 travel agency points of sale globally. The system offers content from more than 440 airlines, over 90,000 hotels and other travel suppliers including cruise, rail, insurance and car hire.

Amadeus and Topas will invest in customising their technology for the needs of the Korean market to create a system that combines the best processes of its current system with the enhanced functionality and content of the Amadeus Selling Platform.

“Amadeus has worked closely with Korean Air for many years, selling its flight content through our GDS to travel agents worldwide, and we have been a joint venture partner with Topas for more than 12 years,” said David Brett, President Amadeus Asia, Amadeus. “Today we are delighted to take this partnership and our leadership in the region, to a completely new level, providing our technology expertise to manage Korean Air’s passenger processes, as well as our GDS platform to process all of Topas’ agency bookings. The Topas migration to the Amadeus GDS will mean that Amadeus will handle more than 50% of all travel agency bookings in Korea, allowing Amadeus to work with the vast majority of Korean travel agencies.”

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