MasterCard and Nuance-Watson Team Up to Empower Women in Asia

Travelers can now shop duty-free for a cause when they stock up on cosmetics and fragrances at Changi Airport.

Through MasterCard Purchase with Purpose, MasterCard will make a donation to help improve the lives of disadvantaged women each time cardholders make a purchase at Nuance-Watson stores from 1 April 2011 to 31 March 2012.

Donations will go towards initiatives run by the Singapore National Committee for UN Women (formerly UNIFEM) to lend support to economic empowerment programs, improve access to education and healthcare services for women and girls in Asia.

The year-long collaboration will include all the 22 Nuance-Watson Perfumes & Cosmetics stores located at the four Changi Airport terminals in Singapore. During this period, all MasterCard cardholders who are traveling through Changi Airport will receive special benefits and privileges when they shop at Nuance-Watson.

Changi Airport - consistently ranked as one of the world’s best airports by leisure and business travelers - handled more than 42 million passenger movements in 2010, and is expected to see growth of approximately 5% in 2011. This Purchase with Purpose tie-up between MasterCard and Nuance-Watson leverages the strength of passenger traffic at Changi Airport, which serves some 100 airlines flying to over 200 cities worldwide.

Included in the list of benefits and privileges as part of this collaboration, during the Great Singapore Sale (27 May to 24 July 2011), MasterCard cardholders will receive a Sin$40 voucher for every Sin$450 spent at Nuance-Watson stores in a single receipt.

Trina Liang-Lin, President of Singapore National Committee for UN Women, said, “As the world celebrates the 100th year anniversary of International Women‘s Day this year, the MasterCard Purchase with Purpose initiative, in collaboration with Nuance-Watson, is a fitting platform to remind the public that while women have progressed significantly in the last century, there are still a large number of them who have not had the opportunity to lead a decent life and build a better future. We are fortunate to have great supporters such as MasterCard and Nuance-Watson to accelerate our efforts in alleviating these issues.”

See also: Visitors to Changi Airport Stand Chance to Win Gleneagles Trip

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