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In 2009, the Chic Outlet Shopping Villages in
Europe welcomed over 25 million visitors, with year-on-year
quarterly growth in tax refunded sales throughout 2009 (Q1 +55%,
Q2 +47%, Q3 +54%, Q4 51%) demonstrating resilience through a
challenging economic climate and achieving an impressive 52% total
growth in tax refunded sales for 2009 compared to 2008.
The Collection of nine Villages allow shoppers
to experience famous international and niche European brands at
prices reduced by up to 60% every day, all year round, in addition
to the tax free savings (up to 15%) available to non-EU residents.
South East Asia, which represents a fast growing
market for the Villages, saw a 76% increase in total tax refunded
sales in 2009, compared to 2008. The region, which represents 9%
of all of Chic Outlet Shopping’s tax refunded sales globally, has
continued to prove its importance as a key target for the European
outlets.
China is the fastest growing non-EU market (+
97%), almost doubling the respective 2008 year-on-year increase
and maintaining poll position in visiting nationalities. China has
also been the largest contributing market by volume representing
24% of all tax refunded sales.
Collectively, in Q4 2009 the Villages recorded
an average spend per tax refunded transaction of €281 whilst
Brazil ranks as the highest spending market with an average spend
of €297 per transaction, an increase of 6% compared to Q4 2008,
and SEA contributing an average spend of €243, up 4% on the
previous year.
“The
outstanding performance of the Chic Outlet Shopping Villages in
Europe, created and served by Value Retail, demonstrates that travellers are more than ever looking to buy luxury goods at
attractively reduced prices in appealing tax-free shopping
destinations,” said Pier Francesco Nervini, VP International Key
Accounts, Global Refund.
The
Collection of nine Villages hosts over 870 luxury outlet boutiques
featuring international and niche European, designer fashion and
luxury lifestyle brands such as Armani, Alexander McQueen,
Belstaff, Gucci, Givenchy, Celine, Dior, Dolce & Gabbana, DKNY,
Marni, Moncler, Polo Ralph Lauren, Jimmy Choo, Burberry, Versace,
Tod’s, Vivienne Westwood, Roberto Cavalli, Paul Smith, Dior, Joop!,
Loro Piana and Valentino to name a few.
Indeed 20 luxury brands,
including Anya Hindmarch, Agent Provocateur, Smythson and Matthew
Williamson, have chosen the Chic Outlet Shopping Villages in
Europe as the locations for their only outlet boutique worldwide.
In 2010 the Chic Outlet Shopping
Villages in Europe will achieve some significant milestones.
Founding member of the Collection, Bicester Village, London
celebrates 15 years, with Las Rozas Village, Madrid and La Vallée
Village, Paris both marking 10 years.
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Chic Outlet Shopping Villages
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