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PCB Appoints Xzodus as Marketing Rep for Singapore / Malaysia

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The Perth Convention Bureau has appointed Xzodus as its marketing representative for Singapore and Malaysia.

Perth Convention Bureau Chairman, Ian Laurance, said that the PCB had been anxious to have an in-market presence in Singapore for several years.

“The appointment of Xzodus represents a major development in the evolution of the Bureau’s overseas marketing activities,” he said. “This is a timely appointment that we believe will deliver sound results for our destination.”

The Bureau’s Managing Director, Christine McLean, said Xzodus would have responsibility for developing business events opportunities from both the Singaporean and Malaysian markets.

“Zxodus also represents Tourism Western Australia in Singapore so there are excellent synergies for us in appointing them to deliver marketing services for the Bureau,” she said.

Ms McLean said South East Asia was a growing market for Western Australia because of its close proximity to Perth, the fact that it was in the same time zone and had excellent airline access. And Western Australia was able to offer a sophisticated business events product.

“The Bureau has developed strong relationships with corporate and incentive agents in Singapore and the rest of Asia over the years and we aim to strengthen these and grow new relationships through this appointment.”

PCB, established in 1972, is responsible for marketing Perth and Western Australia as a destination for conventions, exhibitions and incentive travel groups.

In 2009-2010 it secured business events that are expected to inject more than $90 million into the Western Australian economy over the next four years.

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