The Perth Convention Bureau has appointed Xzodus
as its marketing representative for Singapore and Malaysia.
Perth Convention Bureau Chairman, Ian Laurance,
said that the PCB had been anxious to have an in-market presence
in Singapore for several years.
“The appointment of Xzodus represents a major
development in the evolution of the Bureau’s overseas marketing
activities,” he said. “This is a timely appointment that we
believe will deliver sound results for our destination.”
The Bureau’s Managing Director, Christine McLean,
said Xzodus would have responsibility for developing business
events opportunities from both the Singaporean and Malaysian
“Zxodus also represents Tourism Western
Australia in Singapore so there are excellent synergies for us in
appointing them to deliver marketing services for the Bureau,” she
Ms McLean said South East Asia was a growing
market for Western Australia because of its close proximity to
Perth, the fact that it was in the same time zone and had
excellent airline access. And Western Australia was able to offer
a sophisticated business events product.
Bureau has developed strong relationships with corporate and
incentive agents in Singapore and the rest of Asia over the years
and we aim to strengthen these and grow new relationships through
PCB, established in
1972, is responsible for marketing Perth and Western Australia as
a destination for conventions, exhibitions and incentive travel
In 2009-2010 it secured business events
that are expected to inject more than $90 million into the Western
Australian economy over the next four years.
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