ASIA Travel

STR Reports Global Hotel Statistics for July 2010

Search ASIA Travel Tips .com Send to Friend ASIA Travel Latest Travel News Wednesday, 25 August 2010

According to data compiled by STR Global, hotels in the Asia Pacific region experienced increases in all three key performance metrics for July 2010 when reported in U.S. dollars.

In year-on-year measurements, the region's OR rose 9.6% to 67.3%, ADR increased 11.9% to US$124.69, and RevPAR jumped 22.7% to US$83.94.

"July was another good month for Asia Pacific with an increase of more than 20% in RevPAR, resulting from continued strong demand (+13%) with only moderate supply increases (+3%)," said Elizabeth Randall, managing director of STR Global. "Whilst July was the first month this year with occupancy increases below 10%, which was influenced by the region's reporting of lower drops in occupancy levels in July 2009, we would expect to see continuance of the current trend. The year-to-date RevPAR, though, is still below year-to-date 2008 results (US$82 compared to US$93)."

Highlights from key market performers for July 2010: (year-on-year comparisons, all currency in U.S. dollars)

- Shanghai, China, reported the largest increases in all three key performance metrics. The market's OR rose 40.5% to 73.2%, ADR was up 31.3% to US$125.15, and RevPAR soared 84.5% to US$91.66.
- Jakarta, Indonesia, followed Shanghai with a 22.2% OR increase to 77.3%.
- Two markets reported occupancy decreases: Bangkok, Thailand (-2.5% to 51.8%), and Phuket, Thailand (-2.5% to 52.5%).
- Aside from Shanghai, three markets achieved ADR increases of more than 20%. Hong Kong, China (+26.4% to US$178.93); Kuala Lumpur, Malaysia (+26.3% to US$120.44); and Tokyo, Japan (+21.9% to US$255.91).
- None of the key markets of the region reported ADR decreases for the month.
- Three markets, excluding Shanghai, ended the month with RevPAR increases of more than 40%: Hong Kong (+46.3% to US$145.03); Jakarta (+44.8% to US$60.62); and Kuala Lumpur (+42.5% to US$100.98).
- Bangkok reported the only RevPAR decrease, falling 1.8% to US$44.68.


The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for July 2010. The region's OR rose 6.9% to 67.9%, ADR went up 1.7% to US$100.93, and RevPAR increased 8.8% to US$68.53.

Among the key markets in the region, Buenos Aries, Argentina, reported the largest OR increase, jumping 87.3% to 62.5%, followed by Santiago, Chile, with a 28.5% increase to 65.6%. Manitoba/Saskatchewan, Canada, ended the week virtually flat with a 0.2% decrease to 71.2%, and was the only occupancy decrease.

Three markets experienced ADR increases of more than 15%, Rio de Janeiro, Brazil (+20% to US$155.18); Sao Paulo, Brazil (+17.6% to US$104.74); and Buenos Aires (+15.8% to US$134.48). San Juan, Puerto Rico, posted the only ADR decrease, falling 3.7% to US$144.

Buenos Aires led the RevPAR increases, rising 116.9% to US$83.99, followed by Santiago (+38.3% to US$86.37) and Toronto, Canada (+28.2% to US$89.53). San Juan fell 1.5% in RevPAR to US$113.65, reporting the only decrease in that metric.


The European hotel industry posted mixed results in year-on-year metrics when reported in U.S. dollars, euros and British pounds for July 2010.

"Europe continued to report solid results with growth in all performance indicators," said Elizabeth Randall. "Only Southern Europe's ADR remains sluggish. After reporting growth in June, ADR was just down 0.7% compared to July 2009. Out of the global regions, Europe achieved the highest occupancy with 71% for the month, resulting out of good performances in Northern and Western Europe. We have now seen eight months of occupancy improvements (since December 2009) and five months of ADR picking up (since 10 March)."

Highlights from key market performers for July include (year-over-year comparisons, all currency in euros):

- Three key markets experienced occupancy increases of more than 20%, Istanbul, Turkey (+27.6% to 84.3%); Helsinki, Finland (+21.9% to 66%); and Cologne, Germany (+20.2% to 61%).
- Oslo, Norway, posted the largest occupancy decrease, falling 8.3% to 52.6%, followed by Malmo, Sweden, with a 7.2% decrease to 72%.
- Stockholm, Sweden, rose 23.6% in ADR to EUR89.77, reporting the largest increase in that metric. Three other markets also reported ADR increases of more than 20%: Gothenburg, Sweden (+23.4% to EUR95.36); Munich, Germany (+22.9% to EUR106.46); and London, England (+22.8% to EUR172.80).
- Dublin, Ireland, reported the largest ADR decrease, falling 13.4% to EUR77.15, followed by Budapest, Hungary, with an 11.5% decrease to EUR64.57.
- Five markets achieved RevPAR increases of more than 30%: Istanbul (+42.6% to EUR130.06); Vienna, Austria (+38.7% to EUR82.18); Munich (+37.3% to EUR90.30); Dusseldorf, Germany (+33.6% to EUR54.12); and Cologne (+33% to EUR46.56).
- Athens fell 14.5% in RevPAR to EUR60.23, reporting the largest decrease in that metric.

 Middle East / Africa

The Middle East / Africa region reported favourable results in the three key performance measurements for July 2010 when reported in U.S. dollars. The region's occupancy ended the month virtually flat with a 0.1% increase to 61.3%, ADR increased 11.8% to US$145, and RevPAR grew 11.8% to US$88.82.

"The good news for the Middle East is that demand showed continued growth against last year, and the sub region still recorded one of the highest ADRs (US$162) only beaten by the strong ADR in Southern Africa (US$175) due to the FIFA World Cup, which ended mid-July," said Ms. Randall. "However, the Middle East was the only sub region reporting RevPAR declines in July. It will be interesting to see if the slowing decline will continue during the coming months. Northern and Southern Africa continued on their RevPAR recovery path, and the smooth running of a joyful World Cup will bring additional interest to the region."

Highlights among the region's key markets for July include (year-over-year comparisons, all currency in U.S. dollars):

- Amman, Jordan, achieved the largest and only double-digit occupancy increase, rising 14% to 68.3%.
- Abu Dhabi, United Arab Emirates, reported the largest occupancy decrease, falling 23% to 51.6%. The market also reported the largest decreases in ADR (-28.1% to US$141.54) and RevPAR (-44.7% to US$73.10).
- Cape Town, South Africa, rose 99.4% in ADR to US$220.76, followed by Johannesburg, South Africa, with a 63.5% ncrease to US$151.20.
- Two markets reported RevPAR increases of more than 70%: Cape Town (+80.4% to US$103.32) and Johannesburg (+70.8% to US$98.26).
- Dubai, UAE, was the only market, excluding Abu Dhabi, to report a RevPAR decrease, falling 1.3% to US$105.53. Riyadh ended the month virtually flat with a 0.3% decrease to US$113.67.

See other recent news regarding: Airlines, Airports, Awards, Flights, Codeshare, Lounges, First Class, Business Class, MICE, GDS, Rewards, Miles, Hotels, Apartments, Promotions, Spas, Yoga, Retreat, New Hotels, Traffic, Visitor Arrivals, Cruises, Free Deals, Videos, STR, July 2010

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address above, or return to the Latest Travel News Asia main page to see all the latest headlines. You can also stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
Aviation Industry Update at AAPA 2015 in Bali.  Andrew Herdman is the Director General of the Association of Asia Pacific Airlines (AAPA) and this is the presentation he gave to a few select aviation journalists at The Ritz-Carlton, Bali on 12 November the day before the General Assembly of Presidents. Exclusive HD video interview with Ms. Titiya Chooto, General Manager of Anantara Siam Hotel (formerly the Four Seasons Hotel Bangkok). Exclusive HD video interview with the General Manager of the JW Marriott Hotel Macau, Mr. Brian Tong.
Aviation Industry Update Anantara Siam Bangkok JW Marriott Macau
Exclusive HD video interview with Julio Alonso, Director for Asia, Wines of Chile. Exclusive HD video interview with Mr Wayne Mak, Managing Director of Rhombus International Hotels Group Exclusive HD video interview with Mr. Jonathan Wigley, Founder and CEO of one of Thailand's most successful hotel management and ownership companies.
Wines of Chile - Julio Alonso Rhombus Int. Hotels Group Absolute Hotel Services
A very brief glimpse into one woman's amazing journey sailing from California to Terengganu in Malaysia Exclusive HD video interview with Ms. Ina Israel of Coco Beach Island Resort in Puerto Galera, Philippines Exclusive HD video with Ms. Kanyarat Tantiviwat (Tarn), Director of Sales at The Haven Khao Lak Resort in Thailand
Sailing from California to Malaysia Coco Beach Island Resort The Haven, Khao Lak
Exclusive HD video interview with Tin Kyi Min @ Yin Mon Oo, Director of Business Development of Mann Yadanarpon Airlines of Myanmar. Exclusive HD video interview with Executive Chef Hirofumi Imamura. The interview was filmed during the 16th World Gourmet Festival on 10 September 2015 at the Anantara Siam Bangkok Hotel (formerly the Four Seasons, Bangkok). Exclusive HD video interview with Art P. Boncato JR., Assistant Secretary of Tourism Regulation, Coordination and Resource Generation (TRCRG) at the Department of Tourism of Philippines
Mann Yadanarpon Airlines Chef Hirofumi Imamura in Bangkok Philippines Tourism
An exclusive HD video interview about the elegant Airbus A350 XWB with David Velupillai, Marketing Director for Airbus Corporate Jets at Singapore Airshow 2014 Exclusive HD video interview with Ms. Myat Myat Tun, Deputy Director (Reservation/Ticketing & Interline) Commercial of Air Bagan in Myanmar ATR Demonstrates 72-600 Flight Simulator During Singapore Airshow 2014
Airbus A350 Air Bagan (Myanmar) ATR Simulator
Inside Qatar Airways Boeing 787-8 Dreamliner - HD Video It takes 800 workers between 65 and 80 days to assemble, install, test, paint, furnish and deliver an Emirates Airbus A380. Showers, Bars, Lounge - The Emirates Airbus A380 Has Them All - HD Video Tour Thai Airways International Takes Delivery of Brand New Boeing 777-300ER
Qatar Airways B787 Emirates A380 Thai Airways B777-300ER
  • sample ad size - contact us to advertise here
Latest Travel News
© Copyright 1997 - 2015 - ASIA Travel - All rights reserved.