According to data compiled by STR Global, hotels
in the Asia Pacific region experienced increases in all three key
performance metrics for July 2010 when reported in U.S. dollars.
In year-on-year measurements, the region's OR rose 9.6% to 67.3%,
ADR increased 11.9% to US$124.69, and RevPAR jumped 22.7% to
"July was another good month for Asia Pacific
with an increase of more than 20% in RevPAR, resulting from continued
strong demand (+13%) with only moderate supply increases (+3%),"
said Elizabeth Randall, managing director of STR Global. "Whilst
July was the first month this year with occupancy increases below
10%, which was influenced by the region's reporting of lower drops
in occupancy levels in July 2009, we would expect to see
continuance of the current trend. The year-to-date RevPAR, though,
is still below year-to-date 2008 results (US$82 compared to
key market performers for July 2010: (year-on-year comparisons,
all currency in U.S. dollars)
- Shanghai, China, reported
the largest increases in all three key performance metrics. The
market's OR rose 40.5% to 73.2%, ADR was up 31.3% to
US$125.15, and RevPAR soared 84.5% to US$91.66.
Indonesia, followed Shanghai with a 22.2% OR
increase to 77.3%.
- Two markets reported occupancy decreases:
Bangkok, Thailand (-2.5% to 51.8%), and Phuket, Thailand (-2.5% to
- Aside from Shanghai, three markets achieved ADR
increases of more than 20%. Hong Kong, China (+26.4% to
US$178.93); Kuala Lumpur, Malaysia (+26.3% to US$120.44); and
Tokyo, Japan (+21.9% to US$255.91).
- None of the key markets
of the region reported ADR decreases for the month.
markets, excluding Shanghai, ended the month with RevPAR increases
of more than 40%: Hong Kong (+46.3% to US$145.03); Jakarta (+44.8%
to US$60.62); and Kuala Lumpur (+42.5% to US$100.98).
reported the only RevPAR decrease, falling 1.8% to US$44.68.
The Americas region recorded positive results in
the three key performance metrics when reported in U.S. dollars
for July 2010. The
region's OR rose 6.9% to 67.9%, ADR went up
1.7% to US$100.93, and RevPAR increased 8.8%
Among the key markets in the region, Buenos
Aries, Argentina, reported the largest OR increase, jumping
87.3% to 62.5%, followed by Santiago, Chile, with a 28.5%
increase to 65.6%. Manitoba/Saskatchewan, Canada, ended the week
virtually flat with a 0.2% decrease to 71.2%, and was the
only occupancy decrease.
Three markets experienced ADR
increases of more than 15%, Rio de Janeiro, Brazil (+20% to
US$155.18); Sao Paulo, Brazil (+17.6% to US$104.74); and Buenos
Aires (+15.8% to US$134.48). San Juan, Puerto Rico, posted the
only ADR decrease, falling 3.7% to US$144.
led the RevPAR increases, rising 116.9% to US$83.99, followed by
Santiago (+38.3% to US$86.37) and Toronto, Canada (+28.2% to
US$89.53). San Juan fell 1.5% in RevPAR to US$113.65, reporting
the only decrease in that metric.
The European hotel industry posted mixed
results in year-on-year metrics when reported in U.S. dollars, euros and British pounds for July 2010.
"Europe continued to report solid results
with growth in all performance indicators," said Elizabeth
Randall. "Only Southern Europe's
ADR remains sluggish. After reporting growth in June, ADR was just
down 0.7% compared to July 2009. Out of the global regions, Europe
achieved the highest occupancy with 71% for the month, resulting
out of good performances in Northern and Western Europe. We have
now seen eight months of occupancy improvements (since December
2009) and five months of ADR picking up (since 10 March)."
Highlights from key market performers for July include
(year-over-year comparisons, all currency in euros):
Three key markets experienced occupancy increases of more than
20%, Istanbul, Turkey (+27.6% to 84.3%); Helsinki, Finland (+21.9%
to 66%); and Cologne, Germany (+20.2% to 61%).
Norway, posted the largest occupancy decrease, falling 8.3% to
52.6%, followed by Malmo, Sweden, with a 7.2% decrease to
- Stockholm, Sweden, rose 23.6% in ADR to EUR89.77,
reporting the largest increase in that metric. Three other markets
also reported ADR increases of more than 20%: Gothenburg, Sweden
(+23.4% to EUR95.36); Munich, Germany (+22.9% to EUR106.46); and
London, England (+22.8% to EUR172.80).
- Dublin, Ireland,
reported the largest ADR decrease, falling 13.4% to EUR77.15,
followed by Budapest, Hungary, with an 11.5% decrease to
- Five markets achieved RevPAR increases of more than
30%: Istanbul (+42.6% to EUR130.06); Vienna, Austria (+38.7% to
EUR82.18); Munich (+37.3% to EUR90.30); Dusseldorf, Germany
(+33.6% to EUR54.12); and Cologne (+33% to EUR46.56).
Athens fell 14.5% in RevPAR to EUR60.23, reporting the largest
decrease in that metric.
East / Africa
The Middle East / Africa region reported favourable
results in the three key performance measurements for July 2010
when reported in U.S. dollars. The region's occupancy ended the month virtually
flat with a 0.1% increase to 61.3%, ADR
increased 11.8% to US$145, and RevPAR grew
11.8% to US$88.82.
"The good news for the Middle East is
that demand showed continued growth against last year, and the sub
region still recorded one of the highest ADRs (US$162) only beaten
by the strong ADR in Southern Africa (US$175) due to the FIFA
World Cup, which ended mid-July," said Ms. Randall. "However,
the Middle East was the only sub region reporting RevPAR declines
in July. It will be interesting to see if the slowing decline will
continue during the coming months. Northern and Southern Africa
continued on their RevPAR recovery path, and the smooth running of
a joyful World Cup will bring additional interest to the region."
the region's key markets for July include (year-over-year
comparisons, all currency in U.S. dollars):
Jordan, achieved the largest and only double-digit occupancy
increase, rising 14% to 68.3%.
- Abu Dhabi, United Arab
Emirates, reported the largest occupancy decrease, falling 23%
to 51.6%. The market also reported the largest decreases in ADR
(-28.1% to US$141.54) and RevPAR (-44.7% to US$73.10).
Town, South Africa, rose 99.4% in ADR to US$220.76, followed by
Johannesburg, South Africa, with a 63.5% ncrease to
- Two markets reported RevPAR increases of more than
70%: Cape Town (+80.4% to US$103.32) and Johannesburg (+70.8% to
- Dubai, UAE, was the only market, excluding Abu
Dhabi, to report a RevPAR decrease, falling 1.3% to US$105.53.
Riyadh ended the month virtually flat with a 0.3% decrease
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