Iberia Extends Deal with Amadeus

 Iberia has extended its full content agreement with Amadeus until 2014.

The agreement guarantees travel agents worldwide access to the entire range of Iberia content through Amadeus. According to the agreement, the fares, schedules and inventory made available through the Amadeus system will be the same, and under the same conditions, as through any indirect or direct channel, distribution provider or website.

“We are delighted to extend our commitment to the travel industry with this agreement,” said Manuel López Aguilar, executive VP Commercial and Customer, “Travel agents can feel sure that they will continue to have efficient access to the complete range of our offer through Amadeus for the next five years.”

This extension joins a growing number of recently signed long-term full content agreements Amadeus has signed with key airlines including, among others, British Airways (3 years) Lufthansa and Swiss (5 years) and Virgin Atlantic (3 years).

“This agreement is a critical part of Amadeus’ strategic initiative to secure long-term efficient access to the content of key airlines worldwide, ensuring functional and content parity with all other distribution channels,” said Philippe Chérèque, Executive Vice President, Commercial, Amadeus, “The agreement brings content security on Iberia flights to our travel agency partners and cost efficiencies to Iberia.”

More than 80% of all airline bookings sold by Amadeus travel agencies worldwide are made on airlines with full content agreements. This represents over 280 million bookings a year.

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