ASIA Travel Tips.com

Soaring Airline Arrivals as Phuket Leads Thailand's Tourism Recovery

Search ASIA Travel Tips .com Send to Friend ASIA Travel Tips.com Latest Travel News Wednesday, 18 August 2010

Passenger traffic through Phuket International Airport surged 28% in the first half of this year compared to 2009, marking a dramatic recovery for the destination as it leads Thailand's tourism revival and a return to the boom year of 2007.

According to the mid-year edition of Phuket Market Update, a research publication released by hospitality consulting firm, C9 Hotelworks, the road to recovery has firmly begun with higher hotel occupancies and a "game changing" shift in tourist profile that is driving growth.

C9 Hotelworks Managing Director Bill Barnett said one clear indication of the bounce back is by hotel wide performance statistics, with occupancies rising from 61% in 2009 to 70% in the same period of this year, although this did come at a cost of average room rates - down 9%.

But the longer term implications of the shift away from European visitors looks likely to have a more telling impact on the destination as it once again delivers the pre-economic crisis levels of 2007.

"Market dynamics are evolving with a game changing shift in tourist profile from a historical Eurocentric dependence on long haul European visitors to short haul Asian travellers," Mr Barnett said. "Driving this trend is the weakening of the euro and pound sterling which have jolted market sentiment and transformed travel patterns to the resort island destination."

According to figures revealed in the report, 2009 registered a jump in arrivals by 1.74 million. However, when comparing year-on-year data for the past five years, passenger volumes have now hit levels of those back in 2007 or the pre global and economic crises period.

"There could be some bumps in the road going forward - but the hotel pipeline is still showing development resilience and investment confidence with the addition of 4,538 new rooms or an 11% spike over the next four years," said Mr Barnett. "A concern on oversupply exists, though this could be cushioned by induced demand and larger trading volumes."

Bill Heinecke, Chairman and Chief Executive Officer of Minor Group International - one of Thailand's largest upscale hotel and resort owners and operators through the Anantara brand and its ownership of the JW Marriott in Phuket – is also bullish for the hospitality industry on the island after recent local and international incidents had stimied growth.

"The latter part of this year's third quarter is seeing positive pick up in the market, which is a good sign given that it is traditionally low season on the island," Mr Heinecke said. "Following recent events and low season demand ... we are delighted to see that we have better results than last year. With regards to the fourth quarter, we have already seen positive signs for strong bookings coming in for October, November and December, so we remain positive that there will be 15% year-on-year growth."

Mr Barnett added that the effect of the political crises in Bangkok during the months of April and May caused a 38% drop in the second quarter of 2010 compared to the first quarter – but the impact on hotels was minimal as this came on the heels of the tourist high season coupled with increasing direct international flights that allow door-to-door access to the island.

"Gazing into a crystal ball the key storyline of infrastructure enhancements and increasing airlift aimed at supporting a mass tourism model though looks set to create some controversy when eyeing Phuket 2.0 and the direction the next upward cycle will take forward," Mr Barnett said.

See other recent news regarding: Airlines, Airports, Awards, Flights, Codeshare, Lounges, First Class, Business Class, MICE, GDS, Rewards, Miles, Hotels, Apartments, Promotions, Spas, Yoga, Retreat, New Hotels, Traffic, Visitor Arrivals, Cruises, Free Deals, Videos, C9 Hotelworks, Phuket

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address above, or return to the Latest Travel News Asia main page to see all the latest headlines. You can also stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
     
Exclusive HD video interview with the General Manager of The Ritz-Carlton, Bali, Mr. Karim Tayach. In this HD video interview, filmed on the side lines of the AAPA Assembly of Presidents at  The Ritz-Carlton, Bali, we sat down with Ilya Gutlin President, Asia Pacific of SITA to learn more about the company and the future of air travel. Exclusive HD video interview with Mr. Luc Bollen, General Manager of The Park Lane Hong Kong, a Pullman Hotel.
The Ritz-Carlton, Bali Future of Aviation The Park Lane Hong Kong
Aviation Industry Update at AAPA 2015 in Bali.  Andrew Herdman is the Director General of the Association of Asia Pacific Airlines (AAPA) and this is the presentation he gave to a few select aviation journalists at The Ritz-Carlton, Bali on 12 November the day before the General Assembly of Presidents. Exclusive HD video interview with Air Macau's Chairman of the Board and President of Executive Committee, Mr. Zheng Yan Exclusive HD video interview with the General Manager of the JW Marriott Hotel Macau, Mr. Brian Tong.
Aviation Industry Update Air Macau's Chairman JW Marriott Macau
Exclusive HD video interview with Mr. James Mabey, Senior Vice President Development Asia Pacific for the Jumeirah Group Exclusive HD video interview with Ms. Titiya Chooto, General Manager of Anantara Siam Hotel (formerly the Four Seasons Hotel Bangkok). Exclusive HD video interview with Mr. Jonathan Wigley, Founder and CEO of one of Thailand's most successful hotel management and ownership companies.
Jumeirah Group Anantara Siam Bangkok Absolute Hotel Services
This HD video tour of Thai AirAsia X's brand new 337-seat Airbus A330-300 aircraft was filmed at Don Mueang Airport in Bangkok, Thailand on 14 May 2014 Exclusive HD video interview with Mr Wayne Mak, Managing Director of Rhombus International Hotels Group HD video of the interior and exterior of a Thai Vietjet Airbus A320-200.
Thai AirAsia X A330-300 Rhombus Int. Hotels Group Thai Vietjet A320-200
An exclusive HD video interview about the elegant Airbus A350 XWB with David Velupillai, Marketing Director for Airbus Corporate Jets at Singapore Airshow 2014 A very brief glimpse into one woman's amazing journey sailing from California to Terengganu in Malaysia ATR Demonstrates 72-600 Flight Simulator During Singapore Airshow 2014
Airbus A350 Sailing from California to Malaysia ATR Simulator
Inside Qatar Airways Boeing 787-8 Dreamliner - HD Video It takes 800 workers between 65 and 80 days to assemble, install, test, paint, furnish and deliver an Emirates Airbus A380. Showers, Bars, Lounge - The Emirates Airbus A380 Has Them All - HD Video Tour Thai Airways International Takes Delivery of Brand New Boeing 777-300ER
Qatar Airways B787 Emirates A380 Thai Airways B777-300ER
Latest Travel News
Hotel Reservations
     
     
Advertising
Advertising
© Copyright 1997 - 2016 - ASIA Travel Tips.com - All rights reserved.