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The Cathay Pacific International Chinese New
Year Night Parade, which took place Sunday night [14 February
2010], marked the start of a year-long programme of celebrations
in “Festive Hong Kong 2010”. Organised by the Hong Kong Tourism
Board, the Parade featured a stunning array of 14 brightly
illuminated floats, and 13 overseas and 13 local performing groups
from 14 countries and regions, weaving their way along a new route
in Tsim Sha Tsui. The energy was matched by the crowd’s
excitement, with the cheers of visitors and residents ringing in
the neon-lit streets, adorned with giant decorations symbolising
the different major festivals in Hong Kong.
This
year, the Parade followed a new route, which included Nathan Road
for the first time. Using Festive Hong Kong 2010 as the theme, the
spectacle comprised four major parts – spring, summer, autumn and
winter – showcasing Hong Kong’s fusion of Chinese and Western
festivities throughout the year. Giant decorations symbolising a
number of important festivals in Hong Kong, such as the Chinese
bun for the Cheung Chau Bun Festival, Santa for Christmas and
pumpkins for Halloween, were installed along the parade route.
Before the Parade started, the HKTB arranged motivators to
perform and play interactive games, as well as hand out cheering
sticks to spectators along the route. Adding to the festive mood
were Chinese sky lanterns and water lanterns, which were put up
against the colourful backdrop of Tsim Sha Tsui’s neon signs.
This year marked the 15th anniversary of the Chinese New Year
Parade organised by the HKTB. For the 12th consecutive year,
Cathay Pacific Airways was the title sponsor, while American
Express International, Inc. sponsored the Parade route for the
third year running.
To sustain the excitement after the
Parade, the HKTB has arranged a display of the floats, along with
performances by the local and international performing groups in
Tsim Sha Tsui,
Shatin and
Tai Po from the second to the eighth
day of the Lunar New Year.
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