CHI Hotels & Resorts has appointed Brian Pratt
as its senior vice president for distribution, loyalty programmes,
partnerships and management information systems, based at the
company’s headquarters in Malta.
Brian has over 25 years
experience in the hospitality business and was most recently vice
president for Starwood Hotels & Resorts, where he was responsible
for all marketing initiatives, customer-facing technology,
business development, strategic planning, online advertising and
customer acquisition for the entire brand portfolio of St. Regis,
Westin Hotels & Resorts, Sheraton Hotels & Resorts, W Hotels, Four
Points Hotels, The Luxury Collection and Le Meridien Hotels.
was also vice president e-commerce, e-business and customer
technology for Europe, Africa and the Middle East. In his earlier
career, Brian gained valuable hands-on experience as a software
consultant overseeing projects for Bank of Boston and Ford Motor.
In his new appointment at CHI, Brian will
administer the company’s Distribution of rooms, Internet presence,
Loyalty programme, Partnerships and Technology.
CHI chief executive officer
and managing director Tony Potter said, “Brian brings a real global
perspective to the company, having lived and operated from
Brussels, Boston, New York and Hong Kong amongst others. I am
confident that he will add a new dimension and capability to our
business, and feel that he is joining the team at a most
interesting time in terms of our rapid development and brand
focus. Brian’s expertise is a considerable addition to our online
marketing resources and together with his dedicated team, he will
no doubt help us achieve a quantum leap in our progress.”
A US national, Brian Pratt is a Member of the Marketing
Board of Directors, the Information Technology Board of Directors
and the Internet Marketing Association. He is married, has three
boys and in his free time is a rugby coach.
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