Etihad Airways has launched a new Apple iPhone
application for members of its loyalty programme, Etihad Guest.
The new app offers the convenience of real-time loyalty points
redemption for its users.
The application, available free to download and
use from the Apple iPhone store, will provide Etihad Guest members
with an innovative and user-friendly tool designed to assist them
manage their accounts and stay informed about the latest Etihad
The new iPhone application will
allow members to:
- redeem their points immediately for any
of the more than 1,700 products from the Etihad Reward Shop;
- benefit from channel-exclusive promotions;
the latest partner promotions;
- view their account
- browse a list of all programme partners; and
- read general programme information.
iPhone application is yet another example of Etihad’s commitment
to innovation and to developing smart products that enhance the
Guest experience and make things simple and convenient for our
customers,” said Peter
Baumgartner, Etihad’s Chief Commercial Officer. “Etihad Guests who are iPhone users
will now be able to access the information they need to maximise
the benefits of their membership, all on their mobile device.”
The enhancements form part of a broader digital
strategy for the airline, which will offer customers a range of
services and information via mobile devices.
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