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First Hotels Joins Global Hotel Alliance

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 First Hotels has joined the Global Hotel Alliance. First Hotels is an independent, regional brand with 46 hotels across Norway, Denmark and Sweden.

GHA’s CEO, Chris Hartley, said, “Scandinavia is a key source market for many of our members and it has significant growth potential ... First perfectly fits the role as GHA’s member for Scandinavia.”

“2010 will be an exciting year for GHA,” Hartley added. “We will continue to add members in markets where we have gaps, and we are going to launch a global, multi-brand loyalty programme, which will utilize a CRM platform customized specially for us, by our technology partner, Micros-Fidelio.”

First Hotels already use Micros-Fidelio technology, so integration with GHA’s products and services will be seamless. Within a few weeks First’s customers will be able to enjoying special benefits across GHA’s 243 hotels.

“For First Hotels, GHA is the perfect strategic partner in order for us to offer our customers an unparalleled multitude of benefits and advantages on a global scale.” says Michael Telling, CEO of First Hotels. “This is a milestone for the company. GHA consists of eleven unique, strong brands and we at First Hotels are very proud to become a member of this family.”

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