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PATA has teamed up with the International
Medical Travel Association (IMTA) to promote and develop
healthcare travel and tourism across the region.
The two associations have signed a
Memorandum of Understanding that seeks to collaborate in such
areas as data and trends analysis for the healthcare travel sector
as well as exploring opportunities for joint membership.
Medical tourism is recognised as one of the
industry's high value sectors, with medical tourists tending to
stay for longer durations with the associated increase in local
market spend.
Ruben Toral, President of the IMTA, said, "Asia
is a well developed medical tourism region with excellent
hospitals and tourism infrastructure. Working with PATA helps us
to bring the healthcare and travel industries together in a more
cohesive manner."
Deloitte Consulting last August projected that
medical tourism originating in the USA could jump by a factor of
ten by 2018. An estimated 750,000 Americans sought health care
overseas in 2007.
PATA is hosting a webinar 'Opportunities
in Healthcare Travel' featuring a presentation by Ruben Toral on
Thursday June 11th at 10.00hrs Bangkok time.
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