On Friday, 5th June, to mark World Environment
Day, Airbus, the National Geographic Society and the UNEP
Secretariat of the Convention on Biological Diversity (CBD)
launched a world-reaching biodiversity communication campaign,
“See the Bigger Picture”.
With combined commitment, the three partners aim
to stimulate and raise awareness on biodiversity among young
people, families and educators worldwide. The campaign comes in
the run-up to the International Year of Biodiversity in 2010.
“See the Bigger Picture” calls on children and
young people to illustrate the diversity of nature around them and
to consider their role in conserving it via a worldwide photo
contest. The contest encourages the world’s youth to step outside,
explore the variety of life and take a picture of what
biodiversity means to them. Uploading it to
seethebiggerpicture.org will give them the opportunity to share
their biodiversity experience with people from all over the world.
The five best pictures will be rewarded with a trip to Washington,
D.C., visiting, amongst other places, National Geographic’s
The loss of biodiversity and climate change are
some of today’s main environmental challenges and Airbus is fully
committed to tackle aviation’s 2% contribution to man-made CO2
emissions. However, there are major sources of emissions and
environmental threats that lie beyond the aviation industry.
Deforestation accounts for 17% of global greenhouse emissions and
is thus one of the main causes for climate change and reason for
the continuing loss of biodiversity.
Tom Enders, CEO and
President of Airbus said, “In the future, aviation's licence to
grow will also depend on the industry's contribution to raise
awareness of the facts, realities and challenges in the field of
environmental changes. We must be seen as what we are: a
contributor to the solution, not to the problem. This is why we
join forces with the UNEP/CBD and National Geographic to support
the United Nation's mission on biodiversity with the ‘See the
Bigger Picture’ campaign.”
The campaign will be featured in
the various language editions of National Geographic magazine,
National Geographic Kids magazine and the National Geographic
Channel. Benefiting from the far-reaching distribution channels of
the National Geographic Society, one of the largest nonprofit
scientific and educational organizations in the world, “See the
Bigger Picture” has a potential reach of over 260 million people
in more than 190 countries.
"National Geographic is
delighted to partner with Airbus to encourage children to get
outside and observe the variety of plants and animals around them.
Submitting photographs illustrating what biodiversity means to
them is a great way to get kids excited about the natural world
and for them to appreciate the importance of biodiversity," said
Declan Moore, Senior Vice President, National Geographic.
Ambassador of the campaign is National Geographic’s wildlife
photographer Joel Sartore, renowned for his expertise in searching
for and photographing the most endangered species on this planet.
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