Travelport GDS has expanded its Featured
Property tool to the Worldspan travel booking platform.
Featured Property is a powerful point-of-sale
tool that provides the visual advantage of positioning hotel
properties at the top of a travel agent’s search screen.
This advertising option, previously only
available on Travelport’s Galileo booking system, provides hotels
and resorts with the opportunity to improve placement in search
results and promote their property during the critical booking
process as travel agents look to find hotels in specific locations
on the Worldspan and Galileo global distribution systems (GDS).
Featured Property priority placement provides
hoteliers with the ability to place information about their hotels
in the perfect spot when travel agents are looking to book within
a specific region. From a travel agent perspective, this equates
to placing items at the coveted eye level position on supermarket
store shelves. Realising the value of a new opportunity to
increase sales, more than 1,000 properties have already enrolled
during the Worldspan pre-selling phase.
has 63,000 travel agency locations globally booking 20 million
hotel room nights annually on its travel booking platforms. In
total, Travelport offers travel agents some 84,500 hotel
properties from 265 hotel chains and more than 430 hotel brands.
In the Asia Pacific region last year, some 15,000 travel agencies
used Travelport GDS to book more than 2 million room nights,
making Travelport one of the largest facilitators of hotel bookings in the
“During these challenging times, it is more
important than ever to utilise all means possible to improve
placement in search results, increase bookings and generate
incremental revenue,” said George Harb, commercial director for
Asia at Travelport GDS. “We’ve seen the appeal of spending
advertising dollars on a vehicle like Featured Property™ jump
because it’s targeted at travel agents’ ‘eyeballs’ – the ones
actually booking room nights for those who are travelling.”
Hotel clients that have taken advantage of Galileo’s Featured
Property in Asia include Shangri-La Hotels & Resorts, The Taj
Hotels & Palaces, Mandarin Oriental Hotel Group, Banyan Tree
Hotels & Resorts, Regal Hotels International, Langham Hotels
International, Marriott International Inc, Starwood Hotels &
Resorts Worldwide, Hilton Hotels and Hyatt Hotels & Resorts.
“We’ve seen a 25% increase in sales globally on
Featured Property, year on year for the month of March 2009.
Featured Property is available in the Asia Pacific region from as
little as US$12-21 per day depending on the country,” Harb added.
“Airlines, car rental firms, tourist attractions, casinos,
credit cards and even governments that need to inform the travel
agents community about travel advisories or travel warnings, can
take advantage of sign-in messaging that welcomes travel agents as
they log onto their GDS each day starting from US$790 per region
or US$2,590 for a system-wide global sign-in message. This B2B
space is one of the most cost effective and targeted solutions
available where advertisers are able to reach the travel agent
environment for just 0.04 - 0.07 US cents,” Harb said.
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