Best Western has announced a strategic plan to
expand into the Persian Gulf Region, with 25 hotels targeted
The group recently signed its first two properties in The Middle East. The 320-room Best Western
Premier Dhow Palace Hotel and the 222-rooms Best Western Premier
Creek Hotel. Both hotels are located in Bur Dubai and are scheduled to open in May 2009.
In addition, Best Western has sealed
deals with two properties in Oman, one in Qatar, one in Kuwait,
and is very positive to add three more hotels within the city of
Dubai and another two hotels in Saudi Arabia by the end of 2009.
Looking ahead, by the time the
economy starts to recover; Best Western will have over 10 projects
in GCC countries ready to open. Notably, the Holy City of Mecca in
Saudi Arabia is another targeted destination where the brand plans
to have 3 hotels in the next two years. Other strategic cities
include Doha, Muscat, Riyadh, Kuwait City and Madinah.
Glenn de Souza, Best Western International’s
Vice President International Operations – Asia, said, “Despite the
current recession, we see the crisis as an opportunity that fits
with our products for the Middle East. With Best Western and Best
Western Premier brands, we are able to cater for both mid-scale
and upscale markets. The overall strategy of offering high-quality
accommodation and services with reasonable price is one that fits
well at any time, especially now that everyone is looking for
“Construction costs have fallen sharply since the
advent of the economic crisis, making it a good time for
developers to build hotels that will be ready in two years to
attract the upsurge in tourism when the economy strengthens,” the
With a target to become the region’s largest international
hotel chain, Best Western aims to have 200 hotels with 50,000
rooms across Asia and the Middle East by 2010.
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