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Singapore Airlines Named Official Airline for Inaugural Youth Olympic Games

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Singapore Airlines has been named the Official Airline for the inaugural Youth Olympic Games (YOG) to be held in Singapore in August 2010. The Singapore Youth Olympic Games Organising Committee (SYOGOC) and Singapore Airlines have signed a sponsorship agreement, under which the airline will provide air tickets, carriage of airfreight, as well as publicity for the games.

“We are delighted to have Singapore Airlines as our Official Airline. Singapore Airlines is our national and a world class carrier with a modern passenger fleet. We can therefore be assured that key officials travelling for the inaugural YOG will have a pleasant trip on board with the excellent services provided by SIA. The partnership will also see joint efforts by SYOGOC and SIA to fly the Singapore flag higher and further,” said Mr Goh Kee Nguan, Chief Executive Officer of SYOGOC.

Singapore Airlines will facilitate the handling of airfreight carrying games-related equipment coming by air to Singapore from SYOGOC’s international partners and contractors. In addition, the airline's proprietary channels such as SilverKris magazine, Priority magazine, SilkWinds magazine and in-flight Krisworld entertainment system will help to promote Singapore 2010.

“Singapore Airlines is honoured to extend our support to these young sporting talents. Their dedication to sporting excellence will surely inspire youth athletes around the world to greater heights,” said Mr Huang Cheng Eng, Executive Vice President Marketing and The Regions for Singapore Airlines. “By this sponsorship, Singapore Airlines hopes to contribute to the success of the first Youth Olympic Games.”

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