Starwood Hotels & Resorts has signed a new
Luxury Collection hotel in Ajman, United Arab Emirates. The
new-build, 207-room property is expected to open in 2012.
Middle East plays a key role in Starwood’s global expansion plans, with nearly 20 new hotels
to open in the region by 2012. Of these
hotels, 75% are in the Gulf, which is a priority market for
the future growth of Starwood.
“Our presence in the region
dates back to our first Sheraton in Kuwait in 1966,” said Roeland
Vos, President, Europe, Africa & Middle East, Starwood Hotels &
Resorts. “Today, we have an established footprint of 49 properties
across 11 countries, and we look forward to continuing to build
our presence with best-in-class hotels like The Luxury Collection
Hotel in Ajman.”
Along with The Luxury Collection, each of
Starwood’s brands continue to grow in
the region. W Hotels marked its entry into the Middle East with
the recent opening of the W Doha Hotel & Residences.
St. Regis is also developing hotels in Doha, Bahrain and Abu Dhabi. And the Le Méridien brand, which Starwood acquired in 2005, continues to grow
its established presence of 21 hotels in the Middle East with a
new hotel scheduled to open in Doha in 2011.
Sheraton Hotels & Resorts is growing in
both established and emerging markets with new hotels and
important renovations such as the Sheraton Oman. This hotel is
undergoing a $57 million renovation and is set to reopen in December.
Westin is expected to open new properties in Abu Dhabi and Aqaba,
Jordan by 2012. These new hotels build on the momentum of the 2008
opening of the Westin Dubai Mina Seyahi.
Four Points by Sheraton is slated to open hotels
in Doha, Tripoli, Tartous (Syria), Jeddah and Dhahran in the next
three years. This year, the Aloft brand will open its first hotel
in the region with the Aloft Abu Dhabi. And Starwood’s Element, which also launched in 2008, will soon
expand with the recent signing of a new hotel in Abu Dhabi.
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