Royal Philips Electronics has become the newest member
of Cornell's corporate strategic alliance program.
As a senior partner in the school's Center for
Hospitality Research, Philips will collaborate with the School on
several dedicated research projects.
“Philips is known for its innovative leadership
in products and services, which makes the firm an ideal partner
for Cornell,” said Jon Denison, associate dean for external
affairs at the university's School of Hotel Administration. “We
look forward to working with Philips and exploring ways to use
their technology to take the hospitality industry in new
Under the alliance, Philips also becomes a
corporate member of the school's Pillsbury Institute for
Hospitality Entrepreneurship. Philips products, designed
specifically for the hospitality industry, will be featured in the
Hospitality Innovator Project – a new undergraduate course that
will explore the “hotel room of the future” at the school's
Statler Hotel. Philips will also sponsor several upcoming events
being held by the school, including the Dean's Leadership Series
and the school's Industry Awards Dinner.
“Our belief is that by creating this alliance
between two world class organizations we can share perspectives
from both the corporate and academic realms,” said Tom Parham,
Senior Vice President of Hospitality, Philips Electronics North
America who will also take a seat on the center's Advisory Board.
“I'm confident that as a result of this alliance we will discover
new knowledge in lighting, in-room electronics and ambient
solutions that will power the hospitality industry forward.”
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