ASIA Travel

Virgin Atlantic appoints Global Advertising Agency

Search ASIA Travel Tips .com Send to Friend ASIA Travel Latest Travel News Thursday, 3 September 2009

Virgin Atlantic has appointed Rainey Kelly Campbell Roalfe/Y&R and its affiliates to handle its global advertising account.

Two other leading agencies, GyroHSR and OMD, have also been appointed to handle Virgin Atlantics below-the-line work and media buying on a global basis.

Paul Dickinson, Sales & Marketing Director for Virgin Atlantic, said, "We have conducted a thorough review of our global advertising needs and concluded that Rainey Kelly Campbell Roalfe/Y&R and its affiliates will continue to help build our global brand consistency. We have been very well supported by local agencies around the world for some years but believe the time is right to focus our strategy as we plan for a new phase of growth."

Rainey Kelly Campbell Roalfe/Y&R helped develop Virgin Atlantics successful 25th birthday campaign earlier this year and have won a string of awards for their work with the airline over the last fifteen years.

Richard Exon, CEO of RKCR/Y&R, said, "The opportunity for us to extend our remit globally is a fantastic endorsement of our relationship with Virgin Atlantic. We look forward to doing more standout creative work for the worlds most dynamic airline."

See other recent news regarding: Airlines, Airports, Flights, Codeshare, Lounges, First Class, Business Class, GDS, Rewards, Miles, Hotels, Apartments, Promotions, Spas, New Hotels, Traffic, Visitor Arrivals, Cruises, Free Deals, Virgin, Virgin Atlantic, Advertising, London

Receive our Latest Travel News Daily Email free of charge by entering your email address and name in the boxes to the right and clicking subscribe. You can also receive the news by WhatsApp, stay updated with our RSS Feed Free Travel News RSS Feed, and even Add the Headlines to Your Website free of charge. Have questions? Please read our travel news FAQ.

Copyright © 1997-2021