Mr. Wayne Horbach has been appointed as General
Manager of the 359-room Swissôtel Sydney.
Wayne has almost 30
years of hospitality experience, most of which has been gained in
his chosen field of specialty - sales and marketing.
he was first appointed Account Manager for Southern Pacific Hotels
in 1992, Wayne progressed to assume several senior sales and
marketing appointments, most notably Regional Director of Sales at
Stamford Hotels & Resorts and Blue Rock’s National Sales and
He then held a double portfolio as Director of
Sales for Corporate Rydges Hotels & Resorts and Director of Sales
& Marketing at Rydges Jamison Sydney for two years before assuming
the position of Executive Assistant Manager at Rydges Jamison
Sydney, having successfully rebranded the property from Le
Subsequently, Wayne joined the Merivale Group, a
diversified hospitality and lifestyle conglomerate, as General
Manager Accommodation and Functions.
Wayne also enjoyed a
stint as an entrepreneur, owning and managing a boutique catering
firm, Roquette Catering Pty Ltd, before selling the successful
This executive appointment at Swissôtel Sydney
marks a return for Wayne who was once Executive Assistant Manager,
Director of Revenue & Marketing. Most recently, Wayne Horbach was
General Manager – International Sales, at Warner Village Theme
Parks and Sydney Attractions Group.
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