Pan Pacific Hotels and Resorts and Parkroyal Hotels &
Resorts have opened a Global Sales Office in Sydney, Australia. This is
the sixth Global Sales Office for Pan Pacific and Parkroyal and is part
of the strategy to expand the brands' customer relationships across key
The establishment of this office marks the start
of the joint sales and marketing efforts of both brands in
Australia, in line with the newly integrated brand management
framework of Hotel Plaza Group, which now owns and manages these
two well-established brands.
This new office will give the group the
opportunity to promote Pan Pacific and Parkroyal hotels, resorts
and serviced residences to Australasia travellers and to identify
new business opportunities in this important source market.
The Global Sales office in Australia is based in
Sydney and is headed by newly appointed Louise Barker as Global
Director of Sales, Australia.
With more than 15 years of hospitality
background with multi-branded hospitality chains, Louise will
manage the development and execution of a strategic sales plan
across Australia to promote both Pan Pacific and Parkroyal. She
will also oversee the management of global corporate accounts in
Australia and the expansion of the corporate and leisure segments
while building win-win relationships with key business partners.
"Pan Pacific and Parkroyal are actively
expanding in Asia Pacific with Australia being an important source
market. The Global Sales Office in Australia has a significant
role in showcasing the unique proposition offered by our brands
and creating reasons for travellers to stay at our hotels, resorts
and serviced residences. Sydney is a natural choice for our sales
operations in Australia as it is an international business gateway
and a key centre of commerce in Australia. Like its sister offices
around the world, the new sales office will allow us to better
support global customers at a local level and extend our reach
into critical markets," said Christina Chua, Vice President, Sales
for both Pan Pacific and Parkroyal brands.
Currently, Pan Pacific and Parkroyal have five
other Global Sales Offices in Hong Kong, London, Singapore, San
Francisco and Tokyo.
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