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Accor’s consolidated revenues for the first half
of 2009 totaled €3,410 million, down 8.1% like-for-like over the
first half of 2008. In a severely deteriorated economic
environment, prepaid services revenue grew 5.7% like-for-like and
hotels revenue continued to decline, contracting 11.4%
like-for-like.
In Thailand, Accor’s hotel business remains
depressed and continues to be affected by the slowdown of
tourist arrivals – a result of the closure of Suvarnabhumi, and
other airports, in the country in 2008, the downturn in the global
economy and to some extent concerns over Swine Flu, other
widespread negative press and the demonstrations in April.
Occupancies of Accor hotels in
Thailand dropped 16.1% like-for-like during the first
half of 2009.
Speaking on the first half trading
performance, Oswald Pichler – Vice President,
Accor Thailand, Cambodia and Laos said, “Accor is working with tourism partners
and operators and exploring unique sales activities, which are
resulting in incremental revenues for its hotel network, however
there remains a distinct lull in long haul business.”
Today Accor operates 41 hotels throughout
Thailand. This hotel network covers the spectrum of accommodation
from the economy sector with Accor’s All Seasons and Ibis hotel
brands, through to luxury accommodation with Sofitel Luxury
Hotels. Accor has also confirmed the development of 9 hotels to open in
Thailand and remains committed to these developments.
Oswald Pichler said, “Tourists to Thailand
today are enjoying exceptional value right throughout the country,
and air travel to the country has never been more affordable.
These factors are stimulating regional traffic to the many leisure
destinations in Thailand. It is going to take decisive action by
government authorities and tourism associations to coordinate the
industry, in stimulating the much needed longer stay (long haul)
business. In the mean time, we call on all stakeholders to work
cohesively in placing Thailand as a destination back on the
itinerary for prospective leisure travelers.”
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