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Swissôtel Hotels & Resorts has signed a
partnership agreement with Swiss watchmaker, Hublot.
From the end of February, Hublot Big Bang
clocks, one metre in diameter, will adorn the hotel lobbies of
Swissôtel Hotels & Resorts properties worldwide, in 16 countries
across four continents. A copy of the Hublot magazine will also be
available in every hotel room, so Swissôtel guests will be able to
enjoy all the latest news of this fine watchmaking brand.
“Having only recently signed an agreement with
Nespresso, we are delighted to be able to work together with
another leading Swiss brand”, commented Meinhard Huck, President
of Swissôtel Hotels & Resorts. “Hublot blends the exceptional
tradition of Swiss horology with 21st century watchmaking craft
without compromising the unique and classic design of Hublot
timepieces. The values of this luxury watch company combine a
tradition of excellence with modernism, perfectly complementing
the Swissôtel philosophy. We will certainly take advantage of
other synergies.”
Jean-Claude Biver, Hublot CEO added, “We are
very proud to be present all over the world now with our Big Bang
clocks, and all the more so in hotels that reflect the tradition
of Swiss hospitality. I am delighted to have this opportunity to
help communicate a stronger sense of ‘Swissness’ and
authenticity.”
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