InterContinental Hotels Group has signed a management
contract with investors represented by Grace on Doncaster Group, to
establish Crowne Plaza Doncaster Hill in Melbourne.
Scheduled for completion in 2011, the upscale
hotel of approximately 150 rooms will be located at 682 Doncaster
Road, Doncaster, approximately 15 minutes east of the Melbourne
Doncaster is the heart of one of the city’s most affluent
municipalities and adjacent to several business parks and
commercial centres, the Melbourne campus of Deakin University,
major retail – including the largest Westfield Complex in
Australia – and Box Hill health industry enterprises and
The hotel’s facilities will include a ballroom
and naturally lit meeting space, a fitness centre with an outdoor
pool, and an all day dining restaurant and bar.
Grace on Doncaster Group represents a group of
private local and overseas investors, for whom Crowne Plaza
Doncaster Hill is the latest in a string of Melbourne property
developments. The 682 Doncaster Road, Doncaster Hill development
will be the group’s first upscale hotel project.
IHG will manage the new hotel under the
international Crowne Plaza brand, joining a network of currently
15 Crowne Plaza hotels in Australia and over 330 worldwide,
equating to nearly 91,000 guest rooms. There are more than 130 new
hotels in the brand’s pipeline, including Crowne Plaza Adelaide,
opening late 2009.
In Victoria, Crowne Plaza Doncaster Hill will
join the recently opened Crowne Plaza Torquay on the surf coast,
and Crowne Plaza Melbourne in the CBD.
“IHG has identified Melbourne as a primary city
with opportunity for continued growth across all our brands.
Doncaster is a particularly attractive location given the high
number of business drivers in and around the suburb, the current
lack of quality accommodation in the immediate area, and
Manningham Council’s strategic framework to attract 4,000 new
residents and five million extra visitors to the area each year,”
said IHG director of development Australia, New Zealand and South
Pacific, Todd Wynne-Parry.
With the final development plans lodged with
Manningham City Council, the development group expects final
planning approval with a view to commencing construction by late
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